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LifeLock has long been among the big names in the identity theft protection business and if until now, if you’ve wanted close to impenetrable online ID protection and budget has not been a priority then, choosing LifeLock would have made sense.
But now Aura blows it clean out of the water, providing vastly superior monitoring, far better value for money and way more reliable customer service.
Not to mention, if you lock in our OFF discount on Aura, they won’t increase your price next year like LifeLock.
- You want superior threat monitoring & alerts.
- You want up to $5M theft insurance if you have a family.
- You appreciate Aura’s reliable 24/7/365 US-based customer care and White Glove Concierge service.
- You want the most value for money in identity theft protection.
- You are mainly interested in Norton’s antivirus protection and don’t care about identity theft protection.
- You want the cheapest individual plan with minimal benefits.
- You don’t mind LifeLock increasing your price after the first year.
- You want the most value for money in identity theft protection.
But First, Why Should You Trust Us?
You can learn more about our testing process here.
LifeLock Review: Is It Worth Getting?
LifeLock Identity Theft Protection Video Review
Editor’s Ranking
Overall Score | Best Identity Theft Protection | |
Monitoring & Alerts |
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Threat Resolution |
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Theft Insurance Per Adult |
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Only Ultimate Plus offers $1M coverage |
Customer Support |
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Additional Services |
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Cost |
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Renewal Price Increased After 1st Year? |
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Promo Code |
Monitoring and Alerts: 3/10
Threat Resolution: 2/10
Expertise |
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US Based Support? |
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Customer Hours |
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Concierge Resolution |
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Lost Wallet Protection |
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That said, when I did (finally) connect with someone, we found the ‘expertise’ of their threat resolution care people vague and we had more questions than answers after the call.
Furthermore, although they claim to offer US-based support, this is dubious as it certainly sounded like the person on the other side was from India/the Philippines…
Theft Insurance: 5/10
Theft Insurance Score | ||
Theft Insurance |
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Family Plans Insurance
For 2 adults
For 2 adults and 5 kids
As you can see, the Standard plan is not really worth considering and the Advantage plan only a little bit better. Predictably, insurance for kids is pretty low as it’s expected they won’t have much to steal to begin with.
Ease of Use: 7/10
Additional Services: 10/10
Additional Services |
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Cost: 3/10
Promo Code | ||
Individual Plan Cost |
Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan | ANNUALLY
MONTHLY
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Couple Plan Cost |
| ANNUALLY
MONTHLY
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Family Plan Cost |
Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan | ANNUALLY
MONTHLY
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Renewal Price Increased After 1st Year? |
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Promo Code |
Still, there’s a cheaper option with even better protection out there – Aura Identity protection service…
LifeLock Family Plans
Finally, if you’re a single parent with a kid (or kids) you can also just add LifeLock Junior to an individual plan, it is instead a flat $5.99 per month per child ($65.99 a year, so a tiny saving there), with no sort of tier scaling.
LifeLock Final Score: 5/10
Sadly it also has a few glaring flaws. Chief among these is the monitoring services, which are hit or miss. Some products are more accurate than others, and the data breaches protection in particular is a massive disappointment, as it seems to lack the depth and accuracy of competitors.
The cost if you want decent cover doesn’t earn it any points either.
So when all is said and done, we still recommend Aura over Lifelock by far. Why? Apart from the fact it is cheaper, and the price is locked in for life, Aura has superior monitoring power, better customer service and offers much higher in theft insurance, especially if you have a family.
Citations:
1. https://www.cnbc.com/select/what-are-the-three-credit-bureaus/
2. https://blog.avast.com/avast-nortonlifelock-merge
3. https://www.zdnet.com/article/nortonlifelock-sees-second-straight-quarter-of-double-digit-growth/
4. https://www.slu.edu/human-resources/benefits/pdfs/lifelock-fact-sheet.pdf
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