The Best Competitors & Alternatives to LifeLock

LifeLock is one of the best services on the market, with a lot to love about it, but it’s not the only great identity theft protection service out there. For everything it offers, other services offer something different or, in some cases, are better in certain aspects that make them worth considering as well. These are my top three favorite alternatives to LifeLock.

For most people it would be Aura:

Aura Offers:

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Other Companies to consider:

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The company offers risk management report, anti phishing app, address monitoring, monthly credit report, tax refund alerts, and social insight report. Identity Guard also assigns a dedicated manager for identity cases.

It provides a feature bucket, which covers screening your social security number, bank account information, credit cards, information on loans, and public record information. It also screens vehicle registrations and insurance records.

Quick Guide

Best Monitoring: Identity Guard

Best Budget Option: IdentityForce

Best Financial Services: Experian IdentityWorks

The Criteria


This is how many options the service provides for monitoring, along with how well it follows through on that monitoring; the accuracy and speed of its services.

In terms of these, LifeLock is above average, but doesn’t hit the lofty heights of some services. It offers a great breadth of monitoring, with all the standard options (dark web, data breach, and transaction monitoring, etc.) as well as what are generally considered “premium” options with its Ultimate Plus plan: home title monitoring and 401(k) and investment monitoring.

However, that breadth is brought down a bit by its monitoring being pretty slow to pick up on threats (one of the slowest I’ve tested) and its data breach monitoring is severely lacking, failing to pick up on threats I’d expect to see that are a matter of public record.

Identity Guard, alternately, provides the same breadth of monitoring along with a much greater level of accuracy and blazing fast speeds, putting it on top of the market in that regard.

IdentityForce has similarly amazing speed and accuracy, but lacks the breadth of coverage, coming in with a similar number of options to LifeLock’s middle tier Advantage plan with its singular tier of service.

Experian fails on pretty much all counts. You would never pick Experian IdentityWorks for its identity theft protection power, as we’ll discuss below.


Fairly straightforward, this is how much each service costs.

In order of cheapest to most expensive:

1. IdentityForce

2. Experian IdentityWorks

3. Identity Guard

4. LifeLock

As you can see, all the other services here have a pricing edge over LifeLock, though they don’t all have a VALUE edge, which comes in when we talk about the next criteria.

Read More: LifeLock offers free trial.

Additional Services

These are the services that help set each of these options apart. Most identity theft protection services have something unique or interesting in their corner to give them an edge over the competition.

LifeLock is one of the biggest examples of this on the market, and a lot of their business plan relies on their customers valuing these extra services. Every LifeLock subscription comes with the Norton 360 security plan, which offers a ton of extra features for each user.

Notably, Norton 360 includes a solid antivirus plan, and access to a secure VPN service. Both of these are features that generally cost a monthly subscription on their own, so having them bundled into LifeLock is of great value, and makes the service’s Ultimate Plus plan’s almost exorbitant price make a lot more sense; it’s actually a lot cheaper than it would be to pay for all three services separately. So if you need everything LifeLock offers, it’s one of the best values on the market.

Experian IdentityWorks is another service that shines due to its additional services, though it shines pretty much only due to them. In comparison to LifeLock, it focuses on the financial side of things, with stellar credit monitoring (something most options offer) and additional financial services we’ll discuss in detail below.

Identity Guard and IdentityForce both fall flat in this category alone. Neither really offers anything unique or interesting that other services don’t. IdentityForce even offers less than the expected, at least if you go with its budget plan: you need to pay extra to get IdentityForce’s UltraSecure plan with credit monitoring included.

Best Monitoring: Identity Guard

Identity Guard is a market leader for a number of reasons, and chief among them is the power of its monitoring. The service has the same breadth of monitoring as LifeLock, with all the key features:

  • Data breach and dark web monitoring
  • Bank account monitoring
  • High-risk transaction monitoring
  • Criminal and sex offender monitoring
  • Home title monitoring
  • 401(k) and Investment monitoring
  • And more!

However, primary difference between LifeLock and Identity Guard is that it has significantly more accurate monitoring than LifeLock, particularly in the realm of their data breach and dark web monitoring.

Given this is the primary reason a lot of people need identity theft protection, this company makes a very strong option for many users. Combined with the fact that their insurance is more standardized (they give the same $1 million coverage for stolen funds to all their service plans) and they come in a fair bit cheaper due to offering more significant discounts than LifeLock does, and it shows why it’s one of LifeLock’s biggest competitors.

Of course, LifeLock does offer a fair few additional services Identity Guard doesn’t, so if you value their VPN and antivirus services instead, that’s something it won’t give you.

Best Budget Option: IdentityForce

It can’t be denied that LifeLock is really good at what it does…but it’s pretty expensive compared to a lot of stuff on the market. Thankfully, there are some really good budget options out there, and IdentityForce is chief among them.

IdentityForce’s primary “UltraSecure” plan comes in at a cool $4 per month cheaper than LifeLock’s Advantage plan, and covers all of the same types of monitoring. Even better, its monitoring is extremely fast and accurate, on par with Identity Guard in terms of performance.

The main thing here is it not only doesn’t have LifeLock’s unique services, the Norton 360 package, it lacks credit monitoring as well unless you pay the upcharge, which makes it the same price as LifeLock Advantage. However, the credit monitoring services are available free elsewhere, so it’s no big loss.

If LifeLock’s Advantage plan appeals to you for the breadth of its monitoring, meaning you don’t need the extra monitoring options provided by the Ultimate Plus plan, and you don’t need the Norton 360 package, there’s little reason not to go with IdentityForce instead; it has the same monitoring breadth as LifeLock Advantage, but with significantly better speed and accuracy.

Read more: Lifelock Vs. IdentityForce.

Best for Finances: Experian IdentityWorks 

As an identity theft protection service, Experian IdentityWorks is a disappointment. Its monitoring is lackluster at best both in terms of breadth and accuracy and its threat resolution is below average.

One thing, however, that Experian IdentityWorks provides that other services don’t is stellar financial services. 

This service is designed from the ground up to give you powerful credit monitoring tools, but more than that is geared toward giving you access to education and services that will help you drastically IMPROVE your credit and overall financial health.

From bill negotiation to help applying nonstandard information to your credit score to inflate it, Experian IdentityWorks provides an excellent suite of options to help you become a more financially stable individual…at the cost of almost all of its performance as an identity theft protection service.

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