Aura vs. Identity Guard 2024: Which One Should You Get?

Lauren Sakiyama
Writer
Brandon King
Editor
Last Updated July 17, 2024

Based on my testing, Aura wins hands down. It took everything Identity Guard was good at and improved it even more….

So, what’s the different between Aura and Identity Guard?

Identity Guard is an Aura product. Both Aura and Identity Guard are excellent at threat monitoring, resolution, and customer service. However, Aura took the already high bar and surpassed it by offering higher identity theft insurance, white-glove fraud resolution, and added services like VPN and antivirus as standard across all their plans. Not to mention, Aura somehow does this at a better price.

You can lock in our OFF discount on Aura for life, today!

Best Choice
You Should Get Aura If:
5.0
  • You want higher theft insurance, up to $5M on the family plan ($1M/adult).
  • You want knowledgeable US-based resolution experts available 24/7/365.
  • You want more than 2 adults covered on your family plan.
  • You want the same excellent coverage that Identity Guard offered
  • You want added benefits like VPN, antivirus, password manager and parental controls included
  • You want all the above but at the lowest price

Call 1-888-818-2249

You Should Get Identity Guard If:
4.5
  • You want excellent Threat Monitoring & Resolution
  • You don’t need more than $1M Theft Insurance
  • You don’t need any Extras
  • You don’t want 24/7 Customer Support
  • You want the Ability to Choose what Insurance or Features you want & Pay Accordingly

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Identity Guard vs Aura: What You Need To Know

When it comes to identity theft protection, Identity Guard is, or was, the gold standard. However, it seems they felt they could do better. Aura is Identity Guard’s answer to LifeLock.

If you’re looking for a little more from your identity protection service that offers several extra features, antivirus, and a password manager, that help improve your internet hygiene and preemptively protect against online threats, Aura will likely be the better choice. It does start off a little higher per month, but it offers more features, even on its lower-priced plans.

Identity Guard doesn’t even include identity restoration services in all of its plans. And, its extra features are very limited. There’s a password manager and a safe browser, but that’s it.

Aura, on the other hand, offers a full suite of tools to help keep you and your family safe online. These include a VPN, antivirus software, an email alias tool, automatic data broker removal services, and parental controls with safe gaming.

So, if you want a bare-bones identity protection service that works, you might want Identity Guard, but if comprehensive security is important to you. Aura’s identity theft is the better choice.

Aura vs. Identity Guard – Head to Head Comparison

Overall Score
5.0
4.5

Aura vs. Identity Guard: Monitoring & Alerts

Winner – AURA
Aura shines by making all the monitoring features standard on all their plans

Monitoring Score

Aura makes excellent monitoring standard on all plans

You can only access all the monitoring features in the higher cost plans

Dark Web & Data Breach Monitoring

  • Aura found 15 unique dark web alerts, the maximum in our test

  • Identity Guard found the same number of alerts since they use the same engine

Data Broker Removal Request

  • Aura automatically requests removal

  • Not available

Credit Monitoring

Available on ALL plans

  • Monthly Credit Score - Equifax

  • Annual Credit Report

  • Credit Lock - Experian

Available only on higher plans

  • Monthly Credit Score - Equifax

  • Annual Credit Report

  • Credit Lock - Experian

Financial Monitoring

Available on ALL plans

  • Bank Account & Transaction Monitoring

  • 401k & Investment Monitoring

  • Payday Loan Monitoring

Available only on higher plans

  • Bank Account & Transaction Monitoring

  • 401k & Investment Monitoring

  • Payday Loan Monitoring

Public Records Monitoring

Available on ALL plans

  • Home Title Monitoring

  • Address Change Monitoring

  • Sex Offender Monitoring

Available only on higher plans

  • Home Title Monitoring

  • Address Change Monitoring

  • Sex Offender Monitoring

Reputation Monitoring

  • Social Media Monitoring

Available only on higher plans

  • Social Media Monitoring

Dark Web Monitoring & Alerts

Identity Guard is the gold standard here. Thankfully, Aura is still hard-hitting where it counts.

Not surprising since they are both based on the same technology from Identity Guard.

Within about 30 minutes of putting in the test information, Aura populated a list of alerts. This is actually a bit slower than my experience with Identity Guard, but that could be due to any number of factors, and ultimately isn’t really an issue since the effective difference between 5 minutes and 30, or even an hour, is pretty much inconsequential for alerts like this.

All of the alerts are accurate and give enough detail to do something about it if you click on them. It’s also easy to navigate to the alerts page and get back to where you need to be if you want to view the ones you’ve already seen.

This is what Aura’s Alerts page looks like:

aura dark web sites alerts
Dark Web Alerts from Aura

This is what the Identity Guard Alerts page looks like:

IDG Alert Page
In-Depth Alerts Page on Identity Guard

Credit & Financial Monitoring

And, of course, for both Identity Guard or Aura the breadth of monitoring is still there, with all of the features you’d expect:

  • Credit reports & Lock
  • Credit protection
  • Payday loan monitoring
  • Social Security number monitoring
  • Bank account monitoring
  • Sex offender and criminal registry monitoring
  • USPS address change monitoring
  • Social media insights
  • 401(k) and investment monitoring
  • Home title monitoring


Aura makes these features standard on all their plans, while these are only included in Identity Guard’s Ultra package. For the record, though much of it, save the home title and 401(k) and investment monitoring are included in the Value and Total packages as well.

I can’t really think of anything Aura could do better, as it’s pretty much a carbon copy of Identity Guard in this regard. And for the record, that’s the highest praise I can give for its monitoring.

As you might expect I don’t have anything to mention about Identity Guard specifically either, since they are exactly the same in both breadth and performance. Aura just gives you more in every plan.

Threat Resolution & Customer Services

Winner – AURA
Aura offers 24/7 US based support 365 days a year, differentiating it from Identity Guard

Expertise

  • Aura's knowdlegeable support experts answered my call within 1-2 minutes

  • Excellent, quick and knowledgeable resolution experts

US Based Support?



Customer Hours

  • 24/7/365 Support

  • Mon-Fri 8AM-11PM ET

  • Sat 9AM-6PM ET

Concierge Resolution

  • Available on ALL plans

  • Only on Ultra plan

Lost Wallet Protection



Here we hit the first place where Aura blows Identity Guard out of the water. One of my biggest complaints with Identity Guard was always that they had limited hours for their customer service. They were good hours, running from 8 AM to 11 PM (EST) on weekdays, and 9 AM to 6 PM on Saturdays. However, those hours are limited, and the lack of availability on Sundays could sometimes be a pain.

It solves that problem completely, offering 24/7/365 customer support, meaning you can reach them any time of the day or night to get a competent, friendly customer service agent on your case.

I presume, though am not entirely sure, that the same general rule applies to Aura as Identity Guard: they tend to retain their customer support representatives a bit longer than the industry average (about 7 years), so the average level of experience and knowledge is much higher than among competitors.

In addition, they of course offer the same secondary options, like wallet restoration, to help ensure you can quickly and easily cancel and reorder credit cards and whatnot.

I’m very impressed with this upgrade to their customer service.

On the whole, when I called both services, I was connected to a competent person within 1-2 minutes. It was very impressive for Aura since I called at midnight on a Saturday.

Identity Theft Insurance

Winner – AURA

Theft Insurance 

  • Up to $5M Theft Insurance on the family plan with 5 adults  ($1M per adult)

  • $1M Theft Insurance per Adult on Individual & Couple plans

  • Maximum $1M Theft Insurance total on all plans

On the individual plans, the insurance plan is largely identical between these two services. No muss, no fuss, $1 million in insurance for both lost funds and expenses, separately.

However, on the family plan, Aura offers $1M per adult for a total of $5M in theft insurance, blowing Identity Guard and its alternative company out of the water.

So if you have a Family plan with Aura, both you, your spouse, and up to three qualifying adults are covered up to $1M each!

A very nice to have, indeed.

Both services offer the same benefits and terms for Lost Wages, Elder/Spousal/Child Care, and Travel Expenses.

Aura, again makes it standard to have White Glove Fraud Resolution on all their plans, while Identity Guard only offers it for the Ultra plan.

Family Plans

Winner – AURA

Both Aura identity theft and Identity Guard’s family plans allow you to include up to 5 adults and unlimited kids. This is extremely generous compared to the 2 adults and 3-4 kids norm in the industry.

Aura’s family plan differs from Identity Guard in the higher theft insurance coverage (up to $5M versus $1M) and the additional services included.

Aura’s inclusion of Circle – the parental controls app in their family plan is also a great feature.

Ease of Use

Winner – Identity Guard

In comparison to between Identity Guard vs Aura, I actually don’t like Aura’s web interface as much. It feels very much form over function and provides a lot less useful information available on its dashboard.

Dashboard

Really the only thing it gives you here is your credit score. You don’t have a quick overview of your alerts or anything like that (though you do get your most recent viewed notifications in the top right), and the services you have quick access to are not ones that you really need quick access to via your dashboard, and are instead are the kind of thing that could have been shoved to a side menu, because they only really need to be activated once and you’re done with them.

It’s not terrible, but it’s a shame that it’s just…okay, since Identity Guard had pretty much the perfect dashboard, and it was the standard I used to compare other services against. 

A quick look at what I mean, for reference:

identity guard Dashboard

A cleaner layout, more relevant information, and the features on display on the first page are ones you are more often going to need or want quick access to.

“If it ain’t broke, don’t fix it” applies here in spades. Identity Guard’s dashboard layout was as far from “broke” as you could possibly get, to boot. This is a very sad step back in terms of website layout in my opinion.

Additional Services

Winner – AURA

Additional Services

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

There is a wide gulf of difference here between Aura and Identity Guard. Where Identity Guard had pretty much nothing in the realm of additional services, Aura has plenty.

Both LifeLock and Aura offer a VPN service and antivirus plan bundled into their membership packages. This gives you more identity theft protection than you’d have otherwise, and these are nice services to have for free, essentially.

Aura includes a basic VPN service
Aura’s antivirus offering in all plans

I don’t think either service is the best on the market, but having any kind of VPN or antivirus is better than nothing, and having a “free” antivirus is usually good enough to obviate the need to pay for a more expensive one.

In addition, Aura identity guard also offers Circle parental controls as part of their Family plan, which I was definitely interested in as a parent.

Aura Parental Controls

Aura vs. Identity Guard Prices Compared

I like how Aura has really streamlined the pricing here. They offer the same benefits on all plans. What changes is how many members you want to be covered.

Promo Code

Individual Plan Cost

  • $9/month 

  • $5/m Value Plan

  • $11.99/m Total Plan

  • $17.99/m Ultra Plan

Couple Plan Cost

  • $17/month 

  • Covers 2 Adults

  • No Couples plan

Family Plan Cost

  • $25/month 

  • Covers 5 adults & unlimited kids

  • $8.99/m Value Plan

  • $17.99/m Total Plan

  • $23.99/m Ultra Plan

Covers 5 adults & unlimited kids

Renewal Price Increased After 1st Year?

  • No. You lock in the price for life

  • No. You lock in the price for life

Promo Code



As you can probably tell, the prices here are close to identical, except at the Value plan; presumably because of the addition of the VPN and antivirus making it so they have to hike the price of their lowest plan. But otherwise, there’s only the rounding of a cent here to make the biggest difference. Family plans are cheaper for Aura at the Total and Ultra plan levels as well, leaving little reason to go with Identity Guard over Aura.

This, likewise, is probably the intent. Aura seems intended as a complete replacement for Identity Guard in every way, so it’s aggressively priced to make sure it can bring people in.

Oh, and it’s important to note: the Value and Total plans remain a less-than-ideal value for most users, though the Value plan is an interesting one for Aura since you at least get the VPN and antivirus along with the subpar monitoring of your personal information.

Finally, an extra bit of temptation to use Aura comes in the fact that Aura offers promo and discount codes, a 2-week free trial, and a 60-day money-back guarantee if you don’t like it. Only 2 weeks on the trial is a bit stingy compared to other services out there, but it’s a lot better than nothing.

Aura vs. Identity Guard Final Verdict:

Aura Logo

Aura vs Identity Guard unsurprisingly, compare very well to each other. Equally unsurprisingly, Aura’s identity theft wins out in every category except ease of use. I’m honestly kind of surprised that they haven’t phased out Identity Guard entirely, and given existing customers a free upgrade or some peace of mind, because that’s essentially what Aura is: an upgrade over Identity Guard. It has the same great identity monitoring, more features like VPN, antivirus, and parental controls, more breadth in the insurance, and a similar (and in some places cheaper!) pricing structure.

There’s really no reason to stick with Identity Guard over Aura, and that’s impressive. Identity Guard was already my favorite identity theft protection service, so having something out there that is just “Identity Guard, but better” is very nice.

Other Helpful and Comparison Articles:

Citations:

1. https://www.aura.com/identity-theft-protection

2. https://www.identityguard.com/legal/id-insurance-summary-1

3. https://www.forbes.com/sites/patrickmoorhead/2021/07/22/yes-the-world-does-need-another-consumer-digital-security-offering/?sh=43ab49b43742

4. https://www.ncpers.org/identity-fraud-protection