Based on my testing, Aura wins hands down. It took everything Identity Guard was good at and improved it even more….
So, what’s the difference between Aura and Identity Guard?
Identity Guard is an Aura product. Both Aura and Identity Guard are excellent at threat monitoring, resolution, and customer service. However, Aura took the already high bar and surpassed it by offering higher identity theft insurance, white-glove fraud resolution, and added services like VPN and antivirus as standard across all their plans. Not to mention, Aura somehow does this at a better price.
You can lock in our OFF discount on Aura for life, today!



- 60-Day Money Back Guarantee
- You want higher theft insurance, up to $5M on the family plan ($1M/adult).
- You want knowledgeable US-based resolution experts available 24/7/365.
- You want more than 2 adults covered on your family plan.
- You want the same excellent coverage that Identity Guard offered
- You want added benefits like VPN, antivirus, password manager and parental controls included
- You want all the above but at the lowest price
- You want excellent Threat Monitoring & Resolution
- You don’t need more than $1M Theft Insurance
- You don’t need any Extras
- You don’t want 24/7 Customer Support
- You want the Ability to Choose what Insurance or Features you want & Pay Accordingly
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Aura vs Identity Guard – Head-to-Head Comparison


Our Video Comparison
Monitoring and Alerts: Winner – Aura
Aura shines by making all the monitoring features standard on all their plans
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Monitoring Score | Aura makes excellent monitoring standard on all plans | You can only access all the monitoring features in the higher cost plans |
Dark Web & Data Breach Monitoring |
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Data Broker Removal Request |
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Credit Monitoring | Available on ALL plans
| Available only on higher plans
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Financial Monitoring | Available on ALL plans
| Available only on higher plans
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Public Records Monitoring | Available on ALL plans
| Available only on higher plans
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Reputation Monitoring |
| Available only on higher plans
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Dark Web Monitoring & Alerts


Identity Guard’s Alerts page


Credit & Financial Monitoring
Threat Resolution Services: Winner – Aura
Aura offers 24/7 US based support 365 days a year, differentiating it from Identity Guard
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Expertise |
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US Based Support? | ||
Customer Hours |
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Concierge Resolution |
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Lost Wallet Protection |

Insurance: Winner – Aura
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Theft Insurance |
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Family Plans: Winner – Aura
Both Aura & Identity Guard’s family plans allow you to include up to 5 adults and unlimited kids. This is extremely generous compared to the 2 adult and 3-4 kids norm in the industry.
Aura’s family plan differs from Identity Guard in the higher theft insurance coverage (up to $5M versus $1M) and the additional services included.
Aura’s inclusion of Circle – the parental controls app in their family plan is also a great feature.
Additional Services: Winner – Aura
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Additional Services |
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Cost: Winner – Aura
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Individual Plan Cost |
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Couple Plan Cost |
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Family Plan Cost |
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Covers 5 adults & unlimited kids |
Renewal Price Increased After 1st Year? |
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What Is The Difference Between Aura and Identity Guard?
Aura and Identity Guard are both identity theft protection services owned by the same company, Aura Sub, LLC. They both offer dark web monitoring and identity theft insurance. However, there are stark differences between these two services.
The easiest way to explain it is this – Identity Guard offers simple and straightforward identity protection without any digital security bells and whistles. Aura, meanwhile, is a comprehensive digital security tool.
Identity Guard doesn’t even include identity restoration services in all of its plans. And, its extra features are very limited. There’s a password manager and a safe browser, but that’s it.
Aura, on the other hand, offers a full suite of tools to help keep you and your family safe online. These include a VPN, antivirus software, an email alias tool, automatic data broker removal services, and parental controls with safe gaming.
Aura also provides more insurance coverage for families by increasing their insurance by $1 million per adult on your plan (up to $5 million total).
So, if you want a bare-bones identity protection service that works, you might want Identity Guard, but if comprehensive security is important to you. Aura is the better choice.
Final Verdict – Aura Wins
Other Comparison Article:
Citations:
1. https://www.aura.com/identity-theft-protection
2. https://www.identityguard.com/legal/id-insurance-summary-1
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