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Based on my testing, Aura wins hands down. It took everything Identity Guard was good at and improved it even more….
Both Aura & its predecessor Identity Guard are excellent at threat monitoring, resolution, and customer service. However, Aura took the already high bar and surpassed it by offering higher identity theft insurance, white-glove fraud resolution, and added services like VPN and antivirus as standard across all their plans. Not to mention, Aura somehow does this at a better price.
You can lock in our OFF discount on Aura for life, today!
But First, Why Should You Trust Us?
You can learn more about our testing process here.
Aura vs Identity Guard – Head to Head Comparison
Overall Score | Best Identity Theft Protection | |
Monitoring & Alerts |
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Threat Resolution |
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Theft Insurance Per Adult |
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Customer Support |
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Additional Services |
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Cost |
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Renewal Price Increased After 1st Year? |
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Promo Code |
Our Video Comparison
Monitoring and Alerts: Winner – Aura
Aura shines by making all the monitoring features standard on all their plans
Monitoring Score | Aura makes excellent monitoring standard on all plans | You can only access all the monitoring features in the higher cost plans |
Dark Web & Data Breach Monitoring |
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Data Broker Removal Request |
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Credit Monitoring | Available on ALL plans
| Available only on higher plans
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Financial Monitoring | Available on ALL plans
| Available only on higher plans
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Public Records Monitoring | Available on ALL plans
| Available only on higher plans
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Reputation Monitoring |
| Available only on higher plans
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Dark Web Monitoring & Alerts
Identity Guard’s Alerts page
Credit & Financial Monitoring
Threat Resolution Services: Winner – Aura
Aura offers 24/7 US based support 365 days a year, differentiating it from Identity Guard
Expertise |
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US Based Support? | ||
Customer Hours |
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Concierge Resolution |
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Lost Wallet Protection |
Insurance: Winner – Aura
Family Plans: Winner – Aura
Both Aura & Identity Guard’s family plans allow you to include up to 5 adults and unlimited kids. This is extremely generous compared to the 2 adult and 3-4 kids norm in the industry.
Aura’s family plan differs from Identity Guard in the higher theft insurance coverage (up to $5M versus $1M) and the additional services included.
Aura’s inclusion of Circle – the parental controls app in their family plan is also a great feature.
Additional Services: Winner – Aura
Cost: Winner – Aura
Promo Code | Best Identity Theft Protection | |
Individual Plan Cost |
Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan |
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Couple Plan Cost |
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Family Plan Cost |
Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan |
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Renewal Price Increased After 1st Year? |
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Promo Code |
Final Verdict – Aura Wins
Other Comparison Article:
Citations:
1. https://www.aura.com/identity-theft-protection
2. https://www.identityguard.com/legal/id-insurance-summary-1
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