Aura Identity Theft Protection Reviews (Family Plans) – 50% OFF!

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Lauren Sakiyama
Brandon King
May 30, 2023

Aura’s identity theft protection service ranked #1 in our tests, when it came to providing the most thorough dark web monitoring, 24/7 expert customer service and highest theft insurance coverage.

If you are a parent or have assets worth protecting, Aura is the service that will give you peace of mind.

You can lock in our OFF discount on Aura for life, today!

Why You Should Get Aura:

60 Day Money Back Guarantee
  • You are looking for the best online security and identity theft package for your family.
  • You want peace of mind, knowing Aura is keeping an eye out for you with stellar insurance and white glove customer service if your identity gets compromised.
  • You have assets worth protecting, whether that’s your net worth, your family, or your online reputation. It took you years to get here, and you don’t want someone to steal it.
  • You want the best there is. Period.

Not convinced yet? I get it. I’d want more details too.

Read on for a thorough Aura review. I’ll put Aura up against the industry’s top options so you can see how it compares, and I’ll delve into all the details of its services. 

By the time we’re done, you’ll know whether Aura is the right identity protection service for you and yours.

But First, Why Should You Trust Us?

You can learn more about our testing process here.

Aura Identity Theft Protection: Is It Worth Getting?

In a word: Yes

The best identity protection service will excel in three areas:

  1. Monitoring and alerts
  2. Threat resolution (including insurance)
  3. Cost

Aura shines in all three and then some.

Aura Identity Theft Protection Video Review

Editor’s Ranking

Overall Score

Best Identity Theft Protection

Monitoring & Alerts

  • Aura found 15 unique dark web alerts, the maximum in our test

Threat Resolution

  • White Glove support standard on all plans

Theft Insurance Per Adult

  • $5M Theft Insurance total on the Family plan with 5 adults

  • $1M per adult on all plans

Customer Support

  • Aura wins with their US-based 24/7 support

Additional Services

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager


  • Aura offers an incredibly low price and highest bang for your buck

Renewal Price Increased After 1st Year?

  • No. You lock in the price for life

Promo Code

Features and Plans Offered by Aura

Aura is the new identity theft protection service from Identity Guard.

Identity Guard is a big name in the identity protection industry, so seeing them launch a new identity theft protection service is inherently exciting.

Still, it begs the question: how good is it really?

Can Aura stand on its own, or is it just relying on a big name?

Below, I’ll explain why Aura is unique to Identity Guard, where it offers more features and services, and why it’s the best identity protection you can get.

Ease of Use

Let’s get the (minor) negatives out of the way first. 

I don’t like Aura’s website and dashboard design. It’s a little too form-over-function. Rather, than displaying the most useful features, Aura prominently places its additional features first. 

Here’s what I mean: 

This is the main Aura dashboard you see every time you log in. There’s a lot going on here, and while it’s visually pleasing, the most useful feature–Alerts & Identity Monitoring, isn’t very prominent.

Aura dashboard

You don’t need access to your VPN, antivirus, and password manager up front. These are things you’ll activate once, then never need to touch again. Transaction alerts and your credit score are more useful but do not form the entirety of a good identity protection service. 

Aura’s identity monitoring alerts, including notifications about potentially compromised MFA devices and suspicious company activity, are tucked into the right-hand corner notification bell.

Though this is standard practice for a lot of services when it comes to first-time alerts, there should be a better way. I want to see my alerts listed directly after signing in. 

Am I being a little picky? 

Perhaps. There are no major technical issues with Aura’s dashboard. It loads quickly and has smooth enough navigation. 

Still, if there’s one place Aura could improve, this is it. 
Now, let’s discuss the (many) positives, , including identity theft insurance offerings.

Monitoring and Alerts

Monitoring Score

Aura makes excellent monitoring standard on all plans

Dark Web & Data Breach Monitoring

  • Aura found 15 unique dark web alerts, the maximum in our test

Data Broker Removal Request

  • Aura automatically requests removal

Credit Monitoring

Available on ALL plans

  • Monthly Credit Score - Equifax

  • Annual Credit Report

  • Credit Lock - Experian

Financial Monitoring

Available on ALL plans

  • Bank Account & Transaction Monitoring

  • 401k & Investment Monitoring

  • Payday Loan Monitoring

Public Records Monitoring

Available on ALL plans

  • Home Title Monitoring

  • Address Change Monitoring

  • Sex Offender Monitoring

Reputation Monitoring

  • Social Media Monitoring

Aura has an insanely good monitoring system. 

It’s not the fastest (it took between 30 and 60 minutes to populate a list of alerts). But it’s extremely accurate. And the sheer breadth of monitoring is nearly unmatched.

We’re looking at:

And the sheer breadth of monitoring, including alerts for breached passwords and company account activity, is nearly unmatched on the market.

We’re looking at:

  • Dark web and data breach monitoring
  • Payday loan monitoring
  • Social security number monitoring
  • Bank account monitoring
  • Sex offender and criminal registry monitoring
  • USPS address change monitoring
  • 401K and investment monitoring
  • Home title monitoring

These are all the basic types of monitoring, plus the advanced features homeowners, and retirement savers need to keep their assets safe.

Aura Credit Monitoring Review Video

Aura Alerts & Notifications

The main Alerts page shows you notifications any time a new credit inquiry is made or your identity is breached online.

Aura dashboard

The page is laid out nicely. Drop-down boxes give a good bit of detail on the type of breach and what account it’s associated with.

Aura alerts

Weirdly, if it’s an email breach, it shows the site that was breached in the overview. But it keeps details for other account types hidden beneath the dropdown. This isn’t bad, per se, but it is a little bizarre. 

Still, there’s absolutely nothing of substance for me to complain about here. The service is fast, accurate, and thorough. Compared to other companies I’ve reviewed (including Identity Guard), Aura is the gold standard for identity theft monitoring and offers valuable identity theft insurance.

Aura Automatically Sends Opt-Out & Removal Requests to Data Brokers

Aura really doesn’t advertise this feature enough. I didn’t even know about it till I tested it out. During my trial, I was particularly impressed with the protection it offers related to credit cards and SSN misuse.

Aura automatically sends data opt-out requests on your behalf to all the major data brokers. While it remains to be seen how effective this is, I love that it’s automatic! This includes keeping a close eye on your credit reports, making sure there’s no unauthorized data exposure.

Aura data brokers

Hopefully, this is the end of all those pesky calls and junk mail. With their proactive approach, and the incorporation of antivirus software as well as 2FA where needed, my information feels more secure.

Dark Web Site Monitoring

In testing, Aura was able to find the highest number of data breaches on the dark web.

They even offer a money-back guarantee if you’re not satisfied with their service.

Aura dark website alerts

Aura also makes it easy to get more information on the data breaches it finds. One click shows you everything you need to know, including steps to remedy the problem. For example, here’s one where our password was found:

Aura dark website alerts deal

Fixing the problem is simple, but here’s the thing: 

Unless you are using a service like Aura to alert you, you could easily go years without knowing your password had been compromised. 

Just imagine how disastrous that could be, especially If you use the same login info for your bank or other financial institutions. 

Aura’s Account Records Monitoring

Aura continuously monitors to see if new accounts are being created using your identity.

Aura accounts records

Yes, there are free services that will do this for you, but I like having it monitored via Aura. 

Here’s why:

Though no alerts came up for my information, I like that I can see everything pertaining to my identity through one service. It’s simpler that way.

Aura’s Public Records Monitoring – Home Title Lock

Given rampant home title scams in the US, Aura’s home title monitoring service is a huge value for homeowners.

Aura public records

I didn’t receive any home title alerts during testing (thankfully), but I’m glad Aura’s watching out. Many other identity protection services leave home title monitoring out, making homeowners vulnerable to title theft.

Threat Resolution


  • Aura's knowdlegeable support experts answered my call within 1-2 minutes

US Based Support?

  • Yes

Customer Hours

  • 24/7/365 Support

Concierge Resolution

  • Available on ALL plans

Lost Wallet Protection

  • Available

Similarly to monitoring services, Aura is the gold standard for threat resolution.

In addition to all of the benefits I expect, like wallet restoration services, Aura offers an invaluable feature:

24/7/365 customer support access. 

I always love when I see this. It’s as good as threat resolution gets without factoring in highly specialized side benefits that some Aura alternatives offer in exchange.

All Aura plans also offer White Glove concierge service, which includes 24/7 support available to all customers.

As an added bonus, Aura has a built-in team of experienced customer support representatives to draw on from Identity Guard. So, any growing pains when it comes to customer service should be minimal.

I tested their 24/7 customer service by calling at midnight on a Saturday. It only took 2 minutes to reach a US-based representative. He was very knowledgeable and answered all my questions right away.

That’s a far cry from some other options like LifeLock, which make it very hard to find a phone number to call. And when you finally connect, it’s typically with someone based in Asia.

Theft Insurance

Theft Insurance Score

Theft Insurance 

  • Up to $5M Theft Insurance on the family plan  ($1M per adult)

  • $1M Theft Insurance per Adult on Individual & Couple plans

Aura Identity Theft Protection goes above and beyond for insurance. This is a plan unlike anything I’ve seen before.

At first glance, it’s pretty standard stuff. 

$1M in coverage for all their customers that covers both stolen funds and expenses separately﹘lawyer’s fees and daycare costs aren’t going to cut into the up to $1 million you could recover in funds siphoned from accounts or invalid debts incurred.

This is exactly what I expect from a top-of-the-line service and where it usually ends.

Aura goes one step further. 

It covers up to $5 million in lost funds.

That’s $1M for each individual adult on a plan. So if you have a spouse on your couples plan, you are covered for up to $1 million in lost funds each.

Maybe you think this is overkill, but why complain about more insurance coverage for a great price?

Aura Family Plan

If you have a family you’re responsible for, you know your identity isn’t the only thing you need protected.  Personal information is one of the most valuable assets we have, and with Aura Identity Theft Protection Family Plans, you can rest assured that your personal data is secure, with up to 50% OFF.

Moreover, Aura offers encryption, management, and authentication features for desktop, mobile, and laptop devices, ensuring comprehensive protection of your information. Their platform even supports biometric authentication, which adds an extra layer of security for your data.

Your spouse might have their own assets to protect. Even if they don’t have anything of note, ensuring they have good credit and aren’t being taken advantage of is important.

Family coverage is even more important if you have children. 

It might be surprising to hear, but kids are actually more at risk from identity theft than adults are. You might think, “But they don’t have anything to steal!”

True, and that’s what makes them such perfect targets for identity thieves. 

Let me explain: 

A child’s credit score is a blank slate. Identity thieves can do whatever they want with it. And since people don’t expect children to need identity monitoring…they don’t look into it.

This means when identity thieves get ahold of a child’s information, the effects can be long-term. These untended wounds on the child’s credit lay unseen until the child hits adulthood and gets their credit checked for the first time by companies like TransUnion. 

The child’s first car, first apartment, student loan application…whatever it is, turns up disturbing black marks on their credit. 

Getting these problems solved years after the fact is an exercise in frustration and sometimes completely futile; only more time can fix it. This is why it’s crucial for families to invest in identity protection services that include credit rating monitoring for all members.

This is why Aura family plan options are important. Other services may offer decent individual plans but aren’t the best identity theft protection for families.

For the most part, Aura’s family plans offer the same benefits as their individual offerings. There are no specific features unique to a family plan. But there is one major modification: 

More insurance coverage. 

With Aura, each individual adult is covered by their own insurance plan. 

And better yet, Aura allows for up to five adults and unlimited children. 

Most identity protection services offer two adults and a fixed number of children (usually five or ten). With Aura, you can have your spouse, your adult children, your in-laws, or your parents all on the same plan, plus all of your minor children too. 

The only real restriction is this: 

To add a child account, the account owner needs to be their parent or legal guardian, and the child must live at the same address. Everything else is fair game. 

The added adult members essentially have their own full-fledged accounts. While the primary account owner is in charge of payment, other adult members get their own account page (kept private from the primary account owner for privacy) and full suite of features.

Children have a more limited version of the plan, and only the account holder can view their info. A child identity protection account doesn’t need all the features an adult account does because they don’t have the same assets. Basic monitoring is enough to catch a thief.

Additional Services – Aura’s VPN, Antivirus & Password Manager

I’m pretty sure this is why Identity Guard created Aura to begin with.

Identity Guard offers many, many things –excellent monitoring breadth, speed, and accuracy. Good, though just short of great threat resolution features. An excellent website layout, stellar insurance, and a great price to boot. See our detailed Identity Guard review to learn more.

But one thing it lacked?


Extra features have become the main selling point for several identity theft protection services, and Identity Guard lacked most of them. 

Aura shores up that gap by providing a wide variety of additional services. This takes Aura from basic identity theft protection to a total online health package. 

…At least in theory.

In practice, I think a lot of these features are very basic. Still, they’re worth discussing. And you might find you like having them from one, convenient service.

Aura VPN

Aura VPN service

Aura’s “VPN,” sometimes billed as “Wifi Security” is really just an IP masker. It doesn’t have any of the other benefits you’d expect from a VPN service worth the name. So it’s not going to replace your NordVPN or whatever subscription service you have. 

That said, if you don’t already subscribe to a VPN, you might get away with Aura’s service for now. Just know a true VPN offers a lot more than this add-on.

Aura Antivirus and Password Manager

Aura antivirus service

Aura’s antivirus plan is about as basic as their VPN. It’s primarily a program that you can use to scan stuff before you download it. This is nice but limited compared to full-fledged antivirus services. 

Aura’s password manager is a decent tool. But if you are already using a password manager like Bitwarden, stick with that.

Aura password manager

Circle Parental Controls

The Circle parental controls app is a nifty feature available with the Family plan. It allows you to limit the screen time and types of websites your kids can access. 

There are other parental control services that offer more, but it’s nice that Circle is included with Aura.

Aura parental controls

Overall, Aura’s additional features might underwhelm. Taken together, however, they add up to the beginnings of a true “digital halo”. 

If you are already paying for something better…yeah, it’s probably best to keep doing that. But if you’re looking to save a bit of money, these services can fill in the gaps.

Aura review: Is it worth the price?

Pricing & Cost

high price. 


Aura offers the best value in identity theft protection thanks to an extremely reasonable price (especially with our promo code). 

Since you’d be silly not to use the discount code we found you, we’ll be discussing pricing based on those rates (not the website rates, which are a wee bit higher).

Promo Code

Individual Plan Cost

  • $9/month 

Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan

Couple Plan Cost

  • $17/month 

  • Covers 2 Adults

Family Plan Cost

  • $25/month 

  • Covers 5 adults & unlimited kids

Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan

Renewal Price Increased After 1st Year?

  • No. You lock in the price for life

Promo Code

See what I mean?

These prices are great! Aura’s individual plan costs the same as some other services that offer a whole lot less. And their family plans are the first I’ve ever seen to cover five adults and unlimited children.

Each adult gets their own $1M insurance plan as well, giving you an insane amount of family insurance coverage. It’s an absolute steal for the price.

Plus, you can try Aura for 14 days free.

So, Should You Get Aura?

Aura is the best identity theft protection service I’ve had the pleasure of reviewing.

Identity Guard was already the service I judged all other services against, and generally found them wanting. But Aura took all the complaints I had about its predecessor and fixed them.

Saying Aura is “perfect” isn’t accurate, of course. I have my gripes with its website layout (and hopefully, they’ll spruce it up at some point). There’s always room for improvement –especially when it comes to their additional features. I’d be willing to pay more for a more robust VPN, for example. 

But Aura protection is as close to perfect as I’ve seen. There’s very little that would improve the service in any measurable capacity. 

Aura set out to surpass and replace the best service on the market, and it succeeded in spades. So, should you get Aura? 

The answer is yes, absolutely. If you want the best identity protection for you and your family, Aura is the best pick.

Aura’s Performance vs the other top brands

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