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After putting LifeLock vs. Experian IdentityWorks to the test, I came to one conclusion – Aura is the best identity protection service available.
LifeLock and Experian IdentityWorks have big names behind them, but that doesn’t mean their services excel. In my experience, neither one can back up all their claims, especially when it comes to their customer service teams.
Aura might have a little less brand recognition, but in terms of services, it beats both LifeLock and Experian by a long shot. Aura offers more accurate monitoring and a more experienced customer service team.
So, if you want to protect your children, your spouse, and your good name, you should look at Aura instead.
If you lock in our OFF discount on Aura, they won’t increase your price next year like LifeLock.
You Should Get Aura If…
- You want to protect your assets with the most accurate monitoring available.
- You want 24/7/365 customer service that allows you to speak to a human right away.
- You want the best value in the industry with a price that won’t change after the first year.
- You want a full suite of additional features that address your identity health in full, like a VPN and parental controls.
- You want their high-end additional services, like Norton 360, more than you want identity protection.
- You’re okay with an attractive promo price that increases after the first year.
- You don’t care about reaching a customer service rep for anything, ever.
For those who still want to know who wins the LifeLock vs. Experian IdentityWorks battle, the answer is Experian IdentityWorks, but neither service does a thorough enough job for me to recommend them to most people.
But First, Why Should You Trust Us?
You can learn more about our testing process here.
LifeLock vs. Experian IdentityWorks: Head-to-Head Comparison
The LifeLock and Experian IdentityWorks battle was a tough one to judge. Not because these are two amazing services, but because they both have unignorable flaws.
Neither of them is as accurate with their monitoring as they should be, and both have significant customer service issues.
While both are easy to use and have better-than-average family plan offerings, the issues with monitoring and customer service are paramount. It’s because of those that I can’t recommend either option. (And, why I recommend Aura instead.)
Still, if you’re hungry for the details of my testing experience, read on. I’ll explain everything you need to know before you sign up for one of these services.
Monitoring & Alerts
Theft Insurance Per Adult
Only Ultimate Plus offers $1M coverage
Hours of Operation:
Renewal Price Increased After 1st Year?
LifeLock vs. Experian: In-Depth Feature Comparison
Monitoring & Alerts: Winner — Experian IdentityWorks
Both LifeLock and Experian claim to offer comprehensive monitoring, and on paper, they look pretty much even. Both include:
Notably, LifeLock also includes investment account and home title monitoring with their highest plan. That should put LifeLock ahead in this area, but upon testing their services, I found they weren’t very accurate.
Experian IdentityWorks was slightly better at monitoring but nowhere near as accurate as other services (like Aura). So, this area was hard to judge.
Ultimately, I chose Experian IdentityWorks as the winner, but it was close, and, frankly, Aura beats them both.
Dark Web Monitoring
Both LifeLock and Experian IdentityWorks failed to impress in this area. LifeLock found one alert on me. To put that into perspective, Aura found 15 unique dark web alerts.
Experian IdentityWorks found a few more, but it was slow. It took an entire month of testing before it started populating alerts. Once it began populating alerts, though, it managed to find a compromised phone number that no other service had found.
This leads me to believe that Experian IdentityWorks has a thorough monitoring system, albeit a slow one.
LifeLock, on the other hand, fails to catch what it should, making its dark web monitoring close to worthless.
If I were judging a product on looks alone, LifeLock would win.
Their alerts dashboard is very aesthetically pleasing and easy to navigate. Each alert gives you the information you need, including next steps, in a succinct way.
In reading Trustpilot and App Store reviews, though, it seems that LifeLock may have a glitch.
Several users reported receiving the same alert over and over, even after they’d cleared it. I didn’t experience any problems, but I thought it worth mentioning, given the number of people who reported it as an issue.
Experian IdentityWorks doesn’t have a bad alerts dashboard by any means. It’s streamlined and provides the information you need for each alert. It’s not quite as pretty as LifeLock’s dashboard, but I have no complaints about its functionality.
Financial and Credit Monitoring
LifeLock excels at financial monitoring, at least with its top-tier plan, by offering investment account monitoring.
Your retirement savings is one of your most important assets, and you don’t want to leave it vulnerable. But, many services fail to offer investment account monitoring. That LifeLock includes it is a point in their favor.
LifeLock also offers three-bureau credit monitoring with their top-tier plan, which is good. However, it would be hard to beat Experian for credit monitoring capabilities.
Experian is one of the three major credit bureaus, so it’s no surprise that Experian IdentityWorks offers very comprehensive credit monitoring. Their Premium and Family plans offer:
Public Records Monitoring
Both Experian IdentityWorks and LifeLock will monitor for crimes committed in your name. This is pretty standard for identity protection services.
LifeLock also provides home title monitoring, which is great to have if you own a home.
Experian IdentityWorks offers sex offender registry monitoring, which alerts you when sex offenders move into your area or use your name on the registry.
An ideal service would offer all of the above. Aura is one of the only services I know that does that (and more) – offering court record monitoring, home title monitoring, auto title monitoring, and sex offender alerts, it’s a truly comprehensive plan.
Threat Resolution: Winner — Tie
US Based Support?
Lost Wallet Protection
I couldn’t choose a winner for this category, but not because I’m evaluating two amazing customer support teams.
Both LifeLock and Experian IdentityWorks struggle in this area.
I’m sorry to say this section will make it painfully obvious that you don’t want either of these services.
Read More: Norton LifeLock Alternatives
Let’s start with LifeLock.
LifeLock claims to offer 24/7/365 customer service with U.S.-based reps. Unfortunately, I’m 99 percent sure that’s not the case.
While their helpline is open 24/7/365, their representatives aren’t in the U.S. That becomes obvious the second you get a hold of one – also a herculean task.
See, LifeLock does everything it can to keep you from calling its customer service team. It takes clicking through no less than three “contact us” pages before they’ll give you a phone number.
When you call that number, expect it to take at least five minutes to get through the machine prompts. Then, you’ll probably be on hold for several minutes after that.
I called LifeLock on a Tuesday morning, which shouldn’t be a particularly busy time, and spent ten minutes on hold after getting through the machine prompts. Once I reached a human, things didn’t get much better. He wasn’t very good at answering my questions.
The Experian IdentityWorks helpline also failed to impress.
First, Experian has limited customer service hours (Monday through Saturday, 7 a.m. – 8 p.m.).
I called on a Friday afternoon. This was after I had to Google their customer phone number because they, like LifeLock, make it ridiculously hard to find on their site.
Also similar to LifeLock, I spent ten minutes navigating their machine answering service before I reached a live human. To Experian IdentityWorks credit, though, the customer service rep I reached was very helpful and definitely U.S.-based.
LifeLock and Experian IdentityWorks both offer concierge resolution services. So, if you’re a victim of identity theft, they’ll assign a specialist to your account.
This specialist should walk you through the process of repairing your identity and help you with the heavy lifting. They’ll file paperwork on your behalf, monitor your credit report for further signs of fraud, and even help you file a police report if necessary.
On paper, both LifeLock and Experian IdentityWorks offer all of the above, but I have my doubts about how well they’d do in practice.
While Experian IdentityWorks boasts a highly trained identity restoration team, each with ten weeks of pre-job training, reaching them is notoriously difficult.
The same goes for LifeLock. Maybe they have a stellar team, but getting a hold of them is likely to be frustrating.
If a thief is messing with your identity, possibly stealing your assets, or ruining your credit, stress is a given. The last thing you need is a protection service that’s hard to get ahold of.
To put things in perspective, other services, like Aura, connect you to a helpful human in under a minute or two. LifeLock and Experian IdentityWorks need to make drastic improvements for their resolution services to be up to standard.
Both LifeLock and Experian IdentityWorks offer wallet protection services, meaning they’ll help you cancel and replace your bank cards, health insurance, and ID if you lose your wallet.
Of course, you have to call in when you lose your wallet to get the promised help. Given my experience with each company’s respective helplines, I might decide it’s easier to cancel the cards myself.
Theft Insurance: Winner — Experian IdentityWorks
Theft Insurance Score
At first glance, it seems like Experian IdentityWorks and LifeLock both offer the industry standard, $1 million in theft insurance coverage, for all paid plans, but that’s not quite true.
LifeLock only offers $1 million in aggregate coverage with their top-tier plan. Lesser plans offer far less.
Here’s what it looks like:
Reimbursement Items (includes loss of income, traveling expenses, elder or childcare, and arrest-related expenses)
Stolen Wallet Reimbursement
The exception is for legal fees. All of LifeLock’s plans come with $1 million reimbursement for legal costs.
Experian IdentityWorks insurance coverage breaks down like this:
It essentially matches what you’ll find with other big names in identity protection, like IdentityForce.
As with most companies, Experian IdentityWorks does not increase their insurance coverage with a family plan. So, two adults still get $1 million in aggregate coverage.
Notably, LifeLock does increase its insurance coverage with its family plans. They, like Aura, offer $1 million per adult. However, as we’ll discuss shortly, this increase in coverage comes at a very high cost.
Aura offers $1 million per adult in identity theft insurance without charging the high rates that LifeLock does. So, if insurance coverage is important to you and your family (and it should be), Aura beats both Experian IdentityWorks and LifeLock.
Family Plans: Winner — Experian IdentityWorks
This was another difficult area to judge. Both services have their pros and cons. I chose Experian IdentityWorks because they offer more flexible family plans at a better price point. However, LifeLock offers some high-end features for families that are worth discussing.
Let’s start with the winner, though.
With Experian IdentityWorks, you have choices. You can sign up as a single adult and cover up to ten kids, making it a fantastic choice for single parents.
Alternatively, you can sign up as a family with two adults and up to ten kids.
The only problem with Experian IdentityWorks is that the insurance coverage doesn’t change. You get $1 million in identity insurance whether you’re a single adult or a couple.
LifeLock ups their insurance with each adult and child on the plan, but you can only sign up as a couple or as a family with up to five children.
However, LifeLock offers a guided child credit freeze which is unique to their service. Hopefully, you never need to freeze your child’s credit, but having the added feature from LifeLock isn’t a bad thing.
Ease of Use: Winner — LifeLock
I will give LifeLock this – its user interface is magnificent.
Norton is a big company, and they clearly gave lots of financial backing to their product design team. Using LifeLock is a breeze. Everything is streamlined and aesthetically pleasing.
That’s not to say Experian IdentityWorks is bad. Their interface is also modern and simple to use.
My only issue with Experian IdentityWorks is that its entire dashboard is devoted to credit monitoring, which seems to be IdentityWorks’ main focus.
The entire service seems to put credit monitoring first, which makes sense, given it’s an Experian product. However, I want a full identity protection service first and foremost. The credit tools should be part of it, but they needn’t be primary.
Additional Services: Winner — LifeLock
LifeLock comes with all of the following:
That’s a huge suite of services!
Experian IdentityWorks offers none of the above. So, LifeLock is the clear winner here, but all of those extras come at a cost…
Costs: Winner — Experian IdentityWorks
Individual Plan Cost
Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan
Couple Plan Cost
Family Plan Cost
Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan
1 Adult and Up to 10 Children
2 Adult and Up to 10 Children
Renewal Price Increased After 1st Year?
The cost of LifeLock is on the high side, though it doesn’t look like it.
Initial individual plans start at a very reasonable $9.99 per month (or $7.50 when paid annually). Unfortunately, that basic Standard plan doesn’t include much. For all the features we’ve been discussing, you’ll need their Ultimate Plus option, which increases the price to $19.99 per month.
Even more unfortunate – LifeLock significantly increases its prices after the first year.
Experian IdentityWorks starts with a slightly higher price point for its top-level plan, but there are no frustrating price hikes later.
Truthfully, though, if you want the best value in an identity protection service, you want Aura. With our discount code, you can lock in a low price for life. And, Aura offers more accurate monitoring and a far better customer service team than either LifeLock or Experian Identityworks.
In other words, you get more for less cost when you pick Aura.
Final Verdict – LifeLock Wins
Ultimately, Experian IdentityWorks wins this battle.
With Experian IdentityWorks, you at least get fantastic credit monitoring tools, slightly more accurate monitoring, and no annoying price hikes after the first year.
However, neither of these services could beat my top pick for identity protection. If you’re trying to protect your name, your assets, and your family, you need Aura.
Aura offers more accurate monitoring, a far better threat resolution team, top-notch family plans, and a suite of additional services similar to LifeLock – but all at a far better price point!
So leave Experian IdentityWorks and LifeLock to the less informed and choose Aura instead. You won’t be disappointed.
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