IDShield Vs LifeLock: A Side-by-Side Comparison of Key Features and Benefits

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Lifelock has name recognition. IDShield has good threat monitoring and reputation management. If however, you are looking to find the absolute best identity theft protection service for your assets and loved ones, we highly recommend Aura.

Aura’s vastly superior threat monitoring, 24/7 US based resolution experts and best-in-class theft insurance coverage completely blows LifeLock out of the water. We would honestly not recommend LifeLock to anyone.

When it comes to IDShield, it has good (not great) threat monitoring & excellent customer service. Aura beats it when it comes to identity theft insurance ($5M max on Aura vs $1M on IDShield). However, if you care more for reputation management over threat monitoring and theft insurance, then IDShield is the way to go. For all else, get Aura.

You can lock in our OFF discount on Aura for life, today!

You should get Aura if:

60 Day Money Back Guarantee
  • You want vastly superior threat monitoring & alerts.
  • You want up to $5M theft insurance on Aura’s family plan.
  • Aura’s 24/7/365 US-based customer care is something you value.
  • You want the most identity theft protection value your money can buy.
You should get LifeLock if:
  • You don’t really care that much about identity theft protection but want Norton’s antivirus protection.
  • You only need the cheapest individual plan with minimal benefits.
  • You don’t mind if LifeLock increases the price after your first year.
You should get IDShield if:
  • You don’t want $5M theft insurance.
  • You don’t mind paying more for less protection.
  • You are a single adult without a family to protect.

But First, Why Should You Trust Us?

You can learn more about our testing process here.

IDShield vs LifeLock – Head to Head Comparison

Overall Score

Best Identity Theft Protection

Monitoring & Alerts

  • Aura found 15 unique dark web alerts, the maximum in our test

  • Found 8 unique dark web alerts

  • LifeLock only found 1 alert

Threat Resolution

  • White Glove support standard on all plans

  • Excellent customer service

  • Priority support only on the most expensive plan

Theft Insurance Per Adult

  • $5M Theft Insurance total on the Family plan with 5 adults

  • $1M per adult on all plans

  • $1M total Theft Insurance on all plans

  • $25,000 on Standard Plan

  • $100,000 on Advantage Plan

Only Ultimate Plus offers $1M coverage

Customer Support

  • Aura wins with their US-based 24/7 support

  • US-based 24/7 support

  • LifeLock promises US based experts but when we tested this, our experience was terrible

Additional Services

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

  • VPN

  • Antivirus

  • Password Manager

  • Parental Controls

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager


  • Aura offers an incredibly low price and highest bang for your buck

  • More expensive than Aura with lesser protection

  • You pay more for less protection from LifeLock since only the Ultimate Plus plan offers what Aura offers in all plans

Renewal Price Increased After 1st Year?

  • No. You lock in the price for life

  • No

  • Renewal price is increased after first year

Promo Code

Before you go any further, I would like to say that in the sections below I am only talking about IDShield vs Lifelock. I am confident that Aura is the best choice for most people. I recommend you read our Aura vs LifeLock and Aura vs IDShield comparisons as well to see why we prefer Aura.

Monitoring and Alerts: Winner – IDShield

The IDShield vs LifeLock comparison is sort of a battle of quality versus quantity. IDShield offers much better monitoring in many ways, but LifeLock offers more types of monitoring.

IDShield is what I like to call a “basic protection” identity theft protection service. They cover the core, important types of identity monitoring. These include:

  • Data breach and dark web monitoring
  • Social security number monitoring
  • Social media monitoring
  • Credit monitoring
  • Bank account monitoring
  • Payday loan monitoring

This covers maybe 70% to 80% of all potential types of identity fraud, and at least helps to keep an eye on the other 20% to 30%. Within the bounds of these monitoring types, IDShield is one of the best on the market, standing toe to toe with the absolute best in the industry, like Identity Guard.

Their monitoring is exceptionally fast, and provides a lot of accurate, detailed readouts for any identity alerts it comes across.

Dark Web Monitoring

When I tested IDShield’s dark web monitoring capabilities, I got 8 unique dark web alerts, second only to Aura’s 15.

LifeLock, on the other hand, is very slow. That’s the primary failing for LifeLock. While their information is accurate, it takes them longer to come to a conclusion than other services, which means on average you’re going to be receiving alerts a day or two after another service would have alerted you. Sometimes up to a week in my tests.

LifeLock also only showed me one unique dark web alert, way lower than IDShield’s 8 and Aura’s 15 alerts.

On the flipside though, Lifelock has more to offer in terms of credit and financial records monitoring…

Credit and Financial Records Monitoring

On the LifeLock Advantage plan, you can now get a monthly 1-bureau credit score and report (VantageScore by Equifax) instead of annually. Ultimate Plus members get a daily 1-bureau credit score & report. These are in addition to the annual 3-bureau credit score and report. 

They also have a Transunion credit file lock and now a Payday Loan lock but only on the Advantage and Ultimate Plus plans.

IDShield, on the other hand, is surprisingly vague on their website about how they monitor your credit scores, simply saying that you can (and should) apply for a report once a year with any or all of the 3 credit agencies via However, in my testing I received a monthly credit report from VantageScore by Equifax, although there was no credit lock possible (which there is with Aura also btw). 

Lifelock also offers a lot more monitoring types than IDShield, adding the more niche identity monitoring elements like home title monitoring (an absolute necessity for any homeowner). In 2021 Lifelock introduced LifeLock Home Title Protect, which monitors for and notifies you of filings made at the recorder’s office related to your home title. It is available as a standalone product ($9.99/month or $99.99/year) or as an add-on service with LifeLock plans ($4.99/month or $49.99/year).

This is alongside 401(k) and investment monitoring, which helps protect your retirement plans and other investments. 

This means it’s going to come down to what kind of monitoring you need and your priorities. Obviously if you have a strong need or desire for those rarer identity theft alerts, LifeLock is the proper choice between the two. But if you don’t need them, IDShield provides a much higher quality of service that LifeLock cannot match.

Threat Resolution: Winner – IDShield


  • Aura's knowdlegeable support experts answered my call within 1-2 minutes

  • Very good customer service experience

  • IDShield offers a Identity restoration guarantee

  • Support is terrible

US Based Support?

  • Yes and no - they say it’s US based but seems to be India/Philippines

Customer Hours

  • 24/7/365 Support

  • 24/7/365 Support

  • 24/7/365 support (but they advise there may be a waiting time for calls and suggest using the live chat option instead)

Concierge Resolution

  • Available on ALL plans

Lost Wallet Protection

Both IDShield and LifeLock claim to have 24/7 US-based threat resolution experts. That sounded really nice to me, on the face of it, but I don’t like taking the companies at their word, so I put their claims to the test – by actually trying to call off hours and ask them tough questions.

IDShield’s threat resolution expert answered my call within a minute – which is saying a lot since I called at midnight on a weekend. The expert was friendly and very competent – easily answering all my questions.

IDShield does also mention in-house private investigators who can help you recover your identity, but I haven’t tested that claim out yet. It’s a nice little differentiator though.

LifeLock, on the other hand… when I finally connected, I was very disappointed with the “expertise” of LifeLock’s threat resolution care team. I was not able to get any clear answers and honestly left the call with more questions than before I spoke to them.

IDShield wins hands-down!

Insurance: Winner – IDShield

Theft Insurance Score

Theft Insurance 

  • Up to $5M Theft Insurance on the family plan  ($1M per adult)

  • $1M Theft Insurance per Adult on Individual & Couple plans

  • Maximum $1M Theft Insurance total on all plans

  • Maximum $1M Theft Insurance  only on Advantage plan

Both of these services hit the top level of insurance, offering up to $1 million in reimbursement for lost funds and expenses, tracked as separate pools of money to draw from (so up to $1 million in each category).

The difference is that LifeLock only offers the full $1 million with its top tier plan, the Ultimate Plus option. The other options offer significantly less, with Standard offering $25, 000 in lost funds reimbursement, and Advantage only offering $100, 000 of the same.

Both still cover $1 million in expenses, but it’s still worth noting.

While I dock IDShield points for being really vague about its insurance details and making them difficult to find for users (it’s easier to track down a succinct list of your benefits with LifeLock), it’s still the overall better choice, and a great option for one person to get cheap insurance that fully covers most fraud events.

Choose an IDShield package plan that works for you.

Ease of Use: Winner – LifeLock

IDShield has a very easy to navigate layout, and while its utilitarian design isn’t much to look at, it gets the job done quite nicely. Loading speeds are good, and it’s all around quite nice.

The only real failing is how its Alerts page is set up. Or, more accurately, Alerts pages. What little extra bit of organization is gained by separating each type of alert into its own little tab is outweighed by it being slightly annoying to navigate when all you want to do is look at all your alerts in one convenient space.

LifeLock provides this capability, alongside just having an overall more appealing design to look at, and a somewhat better organization to how its tabs are laid out and arranged into categories with the tabs being arranged in order of most commonly used tabs.

LifeLock dashboard
LifeLock dashboard

Additional Services: Winner – LifeLock

Additional Services

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

  • VPN

  • Antivirus

  • Password Manager

  • Parental Controls

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

No contest here. Additional services are, in many ways, the focus of LifeLock, as LifeLock is essentially meant to be a total cybersecurity package.

As a result, it comes with the use of Norton’s pretty solid antivirus program, a decent VPN, and a smattering of PC health tools (of admittedly dubious value) that help sweeten the deal for the service.

IDShield doesn’t have much of note. Their member perks system is neat in concept, but essentially boils down to a smattering of coupons for major brands that you’re probably not going to get a ton of use out of.

It’s reminiscent of a free service like Honey, or those provided by many banks, which try to automate coupons via an app. Except all of those services are much, much better at it.

Likewise, I don’t really value their “reputation management” system, which scans for accounts that may be potentially associated with you so you can vet them for authenticity.

While an interesting concept, the execution is lacking, and I found the list rarely, if ever, populated with anything worth noting.

Cost: Winner – LifeLock

Promo Code

Best Identity Theft Protection

Individual Plan Cost

  • $9/month 

Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan

  • $14.95/m  1 Credit Bureau Monitoring

  • $19.95/m  3 Credit Bureau Monitoring

  • $7.5/m Standard Plan

  • $15/m Advantage Plan

  • $20/m Ultimate Plus Plan

Couple Plan Cost

  • $17/month 

  • Covers 2 Adults

  • No Couples plan

  • $12.5/m Standard Plan

  • $24/m Advantage Plan

  • $33/m Ultimate Plus Plan

Family Plan Cost

  • $25/month 

  • Covers 5 adults & unlimited kids

Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan

  • $29.95/m  1 Credit Bureau Monitoring

  • $34.95/m  3 Credit Bureau Monitoring

  • $18.5/m Standard Plan

  • $30/m Advantage Plan

  • $39/m Ultimate Plus Plan

Renewal Price Increased After 1st Year?

  • No. You lock in the price for life

  • No

  • Price increases after first year

Promo Code

This is a contest between two pretty bad options when it comes to cost-effectiveness. Another reason to get Aura instead!

LifeLock is definitely the more expensive of the two. It is also, by a long shot, the most expensive service I’ve reviewed.

This cost, however, is justified by how much you get with the Advantage and Ultimate Plus plans (I’d stay far away from the Standard plan, honestly). Great service, very wide breadth of monitoring, good accuracy (if a bit slow), and a plethora of other services on top.

IDShield, by contrast, is extremely good for what it is…but in my opinion way overpriced for what it offers compared to similarly competent, basic monitoring plans.

This, in part, comes down to what you can see there. Family protection costs twice as much as regular protection; there’s no bundled discount here. You can save a bit of money by using their 1 Bureau plan and shifting to a free credit report service (like Credit Karma) for your three bureau monitoring, but you still run into the issue of it costing slightly more than LifeLock’s family protection at the Advantage tier (which is LifeLock’s most competitively priced option).

So it’s difficult to recommend anything but IDShield’s 1 Bureau credit monitoring plan for a single adult.

If you want to protect your family, LifeLock is significantly more cost-efficient. Just bear in mind it covers only 2 adults and 5 kids (IDShield covers 2 adults and an unlimited number of kids. Aura, on the other hand, covers 5 adults and unlimited kids!).

LifeLock provides a number of practical, useful services that are costly on their own merits and add to your overall internet health and protection. The best thing that can be said about IDShield’s additional services is that you aren’t forced to use them and once in a blue moon they could be mildly useful.

Final Verdict – Just get Aura!

Aura Logo

I know you came here looking for the best choice between LifeLock and & IDShield, and while that might have been the right question a year ago, that’s no longer the case.

Aura blows both of these out of the water. Get Aura – you will have the peace of mind you deserve, at a price your wallet loves…

You can lock in our OFF discount on Aura for life, today!

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