IdentityForce Vs Lifelock Comparison 2023

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When it comes to identity theft protection, both of these services are among the cream of the crop. I’ve reviewed both separately, and they both achieved very high ratings, but it can’t be understated how different these services are from each other in a few core ways. Let’s see how they fare when stacked up head to head.

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LifeLock Identity Theft Protection, comparatively, is a lot more pocket-friendly. If you’re on the lookout for a decent balance between affordability and reliable identity security then LifeLock makes more sense.

  • Top-of-the-line identity protection.
  • State-of-the-art device protection.
  • Customize a plan that fits the needs of your entire family.
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But First, Why Should You Trust Us?

You can learn more about our testing process here.

IdentityForce vs. LifeLock: Head to Head Comparison

Overall Score

Best Identity Theft Protection

Monitoring & Alerts

  • Aura found 15 unique dark web alerts, the maximum in our test

  • Found 7 unique dark web alerts

  • LifeLock only found 1 alert

Threat Resolution

  • White Glove support standard on all plans

  • Excellent customer service

  • Priority support only on the most expensive plan

Theft Insurance Per Adult

  • $5M Theft Insurance total on the Family plan with 5 adults

  • $1M per adult on all plans

  • $1M total Theft Insurance on all plans

  • $25,000 on Standard Plan

  • $100,000 on Advantage Plan

Only Ultimate Plus offers $1M coverage

Customer Support

  • Aura wins with their US-based 24/7 support

  • IdentityForce matches Aura with their excellent US-based 24/7 support

  • LifeLock promises US based experts but when we tested this, our experience was terrible

Additional Services

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

  • VPN

  • Password ManagerNew List Item

  • Antivirus

  • Parental Controls

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

Cost

  • Aura offers an incredibly low price and highest bang for your buck

  • More expensive than Aura with lesser protection

  • You pay more for less protection from LifeLock since only the Ultimate Plus plan offers what Aura offers in all plans

Renewal Price Increased After 1st Year?

  • No. You lock in the price for life

  • No

  • Renewal price is increased after first year

Promo Code

Monitoring and Alerts: Winner – IdentityForce

IdentityForce has some of the best monitoring out there, easily competing with the biggest names in the industry, like Identity Guard. The breadth of the monitoring is excellent, with its UltraSecure plan covering all of the most important types of monitoring:

  • Advanced Fraud monitoring
  • Change of Address monitoring
  • Court Records monitoring
  • Dark Web monitoring and data analysis
  • Sex Offender monitoring
  • Payday Loan monitoring
  • Bank and Credit Card monitoring

This solid breadth is backed up with top-tier speed and accuracy, perhaps unmatched by anyone else on the market.

The main thing you might see missing there is credit monitoring, though it does exist. However, unlike pretty much every other identity theft protection service out there, IdentityForce offers credit monitoring as a purely optional feature you can tack onto any of its plans. This is in contrast to other services which typically offer credit monitoring as either something available at all tiers of service, or with increasing utility as you pay more, as is the case with LifeLock itself.

It should also be noted that IdentityForce completely lacks any kind of niche monitoring. Namely, these are the important, though not universally needed, home title monitoring and 401(k) and investment monitoring that many higher-end services offer.

LifeLock is roughly the opposite of IdentityForce in this way. In terms of breadth, its most expensive plan handily beats out IdentityForce, offering all the same monitoring types and more (including the specific ones I mentioned IdentityForce lacks). If you’re looking for a wider breadth of monitoring types, LifeLock is the clear winner here.

However, LifeLock loses in two very key factors: price, along with the quality of the monitoring.

The additional services LifeLock offers come at a much higher price point, as we’ll discuss more in-depth below. More to the point, LifeLock is a service that has considerably worse monitoring in a couple of key ways. 

While LifeLock has fine accuracy, it does occasionally miss out on minor details other services, including IdentityForce, pick up. This is largely forgivable. However, this is also coupled with the problem of LifeLock being extremely slow for one of these services.

I expect alerts to show up within minutes of a service starting up. This is universal across almost every identity theft protection service I’ve tried. At most, I expect it to take a few days to populate the most esoteric alerts that require scouring more in-depth files.

LifeLock takes about a week to give even the preliminary information required, and is consistently a day or two behind other services when it comes to new alerts.

This isn’t a deal breaker, but is something to be aware of if you try LifeLock: in some cases its speed (or lack thereof) can cause you further problems if rapid action is needed.

Threat Resolution Services: Winner – LifeLock 

Expertise

  • Aura's knowdlegeable support experts answered my call within 1-2 minutes

  • Excellent, knowledgeable support experience

  • Support is terrible

US Based Support?




Customer Hours

  • 24/7/365 Support

  • 24/7/365 Support


Concierge Resolution

  • Available on ALL plans



Lost Wallet Protection




While IdentityForce has some interesting features, the overall better consistency that LifeLock offers more than balances that out.

The core of any good identity theft protection service is in its customer service, who are there to handle your cases and clear up any issues that may arise.

In terms of competence, I was pleased by both services, though I must admit that IdentityForce’s customer service is significantly pushier than LifeLock’s. They are relentless when it comes to pestering you to renew a canceled account. Not just when you’re on the phone with them during initial cancellation, or in emails afterward (both of which I expect and take in stride), but in calling you long after you’ve canceled the account at all hours of the day to irritate you into signing back up.

Besides that black mark on their support team, I liked IdentityForce’s customer service representatives well enough, and their hours are quite good. They are available 7 days a week between 8 AM and 5:30 PM (EST) every day. This is better than most options by quite a bit.

However, LifeLock offers infinitely more utility: 24 hours, 7 days a week in terms of availability. They also have equally competent customer support representatives, so you’re not losing out there.

It doesn’t help that IdentityForce’s 7 day availability is a bit less consistent as well. While they are available on the weekends, Saturdays and Sundays they operate at significantly reduced capacity and are working with a skeleton crew who can’t perform some functions.

Besides customer support, LifeLock offers a variety of credit freeze and lock opportunities, for either preemptively preventing people from opening new accounts in your name or locking things down so no further damage can be done in case of an ongoing data breach event.

IdentityForce, meanwhile, offers a very interesting option: deceased family member support. If one of your family members was enrolled in any of IdentityForce’s plans, you may still use their services to fight against identity fraud in their name, even if you’re not enrolled yourself. This is excellent utility to have, as unmonitored credit reports are prime candidates for fraud; deceased individuals are often exploited, as are children.

While that is an excellent feature, ultimately LifeLock wins out in this regard just for their 24/7 availability, not to mention the multiple credit-freeze options.

Insurance: Tie

Theft Insurance Score

Theft Insurance 

  • Up to $5M Theft Insurance on the family plan  ($1M per adult)

  • $1M Theft Insurance per Adult on Individual & Couple plans

  • Maximum $1M Theft Insurance total on all plans

  • Maximum $1M Theft Insurance  only on Advantage plan

There’s not a ton to say here, both options have excellent insurance plans at the top level.

I do have to give a slight edge to IdentityForce, in that it offers the same level of insurance at both of its tiers. LifeLock offers reduced value in its lost funds reimbursement at its lowest tiers. However, at the highest tier it comes out to the same, and they both offer $1 million in expenses at every tier, so it’s pretty much a wash.

So they’re completely equal in every way that matters, save you can potentially get better insurance for a lower price from IdentityForce, since its top tier plan is cheaper than LifeLock’s.

Ease of Use: Winner – LifeLock 

This is an easy enough category to judge. While IdentityForce is by no means bad in terms of its website layout, it has a lot of room for improvement, let’s say. A quick look at its dashboard:

Identity Force's dashboard

Nothing particularly jumps out as good, but neither is anything very bad either. The main issues come down to the page being a bit cluttered, with some of the most important information being shunted off to tabs instead of being displayed prominently on the dashboard for your convenience.

Overall, not the best I’ve ever seen, but very far from the worst.

To contrast, LifeLock’s website is one of the best in the business.

LifeLock dashboard

Here you get a lot more relevant information, from the credit score and alerts, to quick links to some of the most commonly used functions. The layout of the tabs is also a bit clearer and easier to navigate. All around, very nice.

Additional Services: Winner – LifeLock

Additional Services

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

  • VPN

  • Password Manager

  • Antivirus

  • Parental Controls

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

This is an exceptionally easy win for LifeLock.

IdentityForce does many things well. However, as a much smaller service it naturally has to prioritize what it puts its resources into. IdentityForce chose to make its monitoring services the best it possibly could, which is commendable. However, it makes the service come off as a bit plain.

In terms of extra features, it offers two: a VPN service (which is mediocre) and a number of pre-filled forms to do stuff like take yourself off contact lists and so on. These are nice and helpful, but not very flashy.

LifeLock on the other hand also comes with a VPN (which is likewise mediocre, to be fair), alongside Norton’s 360 security suite, which includes their antivirus protection and a number of useful features that can help optimize your system. The only thing you need to be careful of is that you don’t install useless features like the Norton browser.

LifeLock simply offers more. Whether those additional things are of value to you is another story, but they should be valuable to a pretty wide swathe of the users.

Cost: Winner – IdentityForce

Promo Code

Best Identity Theft Protection

Individual Plan Cost

  • $9/month 

Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan

  • $14.99/m  UltraSecure

  • $19.9/m  UltraSecure+Credit

  • $7.5/m Standard Plan

  • $15/m Advantage Plan

  • $20/m Ultimate Plus Plan

Couple Plan Cost

  • $17/month 

  • Covers 2 Adults

  • No Couples plan

  • $12.5/m Standard Plan

  • $24/m Advantage Plan

  • $33/m Ultimate Plus Plan

Family Plan Cost

  • $25/month 

  • Covers 5 adults & unlimited kids

Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan

  • $24.99/m  UltraSecure

  • $35.9/m  UltraSecure+Credit

  • $18.5/m Standard Plan

  • $30/m Advantage Plan

  • $39/m Ultimate Plus Plan

Renewal Price Increased After 1st Year?

  • No. You lock in the price for life

  • No

  • Price increases after first year

Promo Code

This is another no-contest category. IdentityForce is one of the best on the market in terms of monitoring, and one of the most reasonably priced as well.

That’s extremely reasonable pricing for what you get. IdentityForce also offers family plans, though the pricing is hidden, and must be specifically requested…over the phone. As a result, I cannot provide an up to date accounting of what the price is since it fluctuates a lot.

LifeLock’s pricing is a bit rockier. Due to its large number of additional services, its price is driven up quite a bit more compared to IdentityForce.

LifeLock offers child protection only for a nominal fee as well ($5.39 per month, normally), as does IdentityForce for, again, a variable cost.

As you can see, IdentityForce compares in terms of price to LifeLock’s middle tier plan: the Advantage plan. Despite that, it’s a much better service overall in terms of raw performance and speed in its monitoring.

LifeLock offers more, but in many ways IdentityForce offers more bang for your buck.

Final Verdict – LifeLock Wins

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Considering that one could sign up for less than $12 and when you take into account what LifeLock brings to the table, we believe it’s good value and more importantly, you’ll sleep comfortably knowing that fraudsters will be kept at bay. If you still can’t decide between LifeLock or IdentityForce, here are great options for ID theft protection.

This was an extremely hard race to call. I like both services quite a bit, and would perhaps say I like IdentityForce more in terms of what it offers: a sleek, focused, identity-theft protection package.

But LifeLock has a few quality of life benefits over IdentityForce that cannot be overstated, mainly the 24/7 customer support. The added security features and easiest to navigate site also help edge it over.

However, if you can get past the clunkier bits of IdentityForce, and have no need for LifeLock’s additional features…it is the better service in terms of performance.

This is mostly a tie, but I think LifeLock has just enough of an edge to put it on top by an extremely slim margin.

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Citations:

1. https://consumer.ftc.gov/articles/what-know-about-identity-theft

2. https://www.utica.edu/academic/institutes/cimip/idcrimes/prevention.cfm

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