IdentityForce vs Experian IdentityWorks

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Experian’s IdentityWorks service is one we haven’t looked at in a long time. At one point, I thought it was one of the worst services on the market, for several reasons. However, certain especially bad services have redefined what a bad service can really be like.

Let’s see if that new perspective changes my overall opinions on the identity theft protection power of Experian IdentityWorks, or if it falls as short as I expect it will.

For most people it’s going to be Aura.

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IdentityForce Vs. Experian: Head to Head Comparison

CriteriaIdentityForce (8.5/10)Experian IdentityWorks (3/10)
Ease of Use6/105/10
Monitoring and Alerts9/106/10
Threat Resolution7.5/101/10
Additional Services7/109/10

Ease of Use: Winner IdentityForce

In a lot of ways, IdentityForce’s website layout and dashboard is nothing to write home about. It’s pretty standard stuff.

Identity Force's dashboard

Part of the issue is it has a lot of wasted space because of the news sidebar taking up a lot of the page, when you could instead have quick jumps to some of the more commonly used features. Also, the left side navigation bar feels a bit weird to use and requires a bit of a learning curve to figure out what goes where.

But all things considered, it’s not that bad. You do get your alerts front and center (which is a big plus), and I don’t have anything especially scathing to say about it. Nor does anything especially good come to mind. It’s the definition of middle of the road.

Experian’s site, on the other hand, is a bit of a mess.

Experian dashboard

It’s far, far from the worst I’ve seen to be fair. But the page gives you a big hint about what the primary problem with IdentityWorks is: it’s too focused on credit monitoring. Pretty much everything on this dashboard is credit related.

That is not what you want to see from an identity theft protection service: which is what this is, not a credit monitoring service.

It compounds this by making its dropdown pages a real pain to navigate, as they’re the old-school kind that can’t be fixed in place for easier navigation. If you like having your finger slip a millimeter and close the whole drop down, this might be the dashboard for you, but I’m betting that’s a minority preference.

Monitoring and Alerts: Winner – IdentityForce

IdentityForce has some of the most competent monitoring and alerts out there. It’s blazing fast, and offers a wide variety of monitoring tools that are only exceeded by the biggest, most expensive services out there. These include: 

  • Data breach and dark web monitoring
  • Social security number monitoring
  • Social media monitoring
  • Credit monitoring
  • Bank account monitoring
  • Payday loan monitoring

This covers the majority of common circumstances when it comes to identity theft protection, and it finds potential alerts quickly, giving a lot of detail about the detected threat in the process.

Experian’s IdentityWorks service has the same functionality on paper, but drops the ball in practice. It missed several alerts I expected to see during testing, though it did throw a curveball in detecting something most other services didn’t (a compromised phone number). Still, getting one lucky strike in a field of misses is not what we’re looking for here, and I’m willing to write it off as a fluke.

It’s also worth mentioning that IdentityWorks is very, very slow. It took the whole month of testing to even get the few alerts it populated: much slower than the mere minutes IdentityForce took to find the same results.

This is way too slow to justify recommending it for its monitoring power.

Threat Resolution: Winner – IdentityForce

IdentityForce offers competent, though not top of the line customer support. IdentityForce is open 7 days a week, but has limited business hours. They’re only open between 8 AM and 5:30 PM (EST), which can make them a bit annoying to get a hold of during the work week, as for most people you’d have to take time off or call them on your lunch break to get something figured out.

Still, it works fine and their customer service is friendly and knowledgeable…though unfortunately less of the former when it comes to canceling your service. Their team seems to be trained to almost bully you into not canceling the service, and need to be told firmly to knock it off and proceed with the cancellation. Likewise, they need to be very firmly told to stop calling you to get you to subscribe again, and can be obnoxious to deal with in those scenarios.

This is still, however, miles better than Experian IdentityWorks. Experian customer service is notoriously bad. Not because their representatives are unfriendly or unhelpful…but because it is an almost herculean labor to actually get them on the line in the first place.

Even finding their phone number on the website is annoying, and best done through a Google search.

Nominally, they are open every day, except Sunday, from 7 AM to 8 PM. These are great hours, on paper.

Actually getting past the machine to speak to a representative is nearly impossible.

Much of the time you do get past the machine, the representatives are unable to help you.

You will spend hours on hold.

You will not get anything done.

Forget about canceling this service through normal means. It is genuinely easier and faster to cancel your credit card and report the charges as malicious, because by the time I did so I was genuinely convinced that signing up for this service was worse than actually getting my identity stolen.

Insurance: Winner – IdentityForce

Experian offers $1 million in insurance, flat; everything is compiled into the same pool. They’re also a bit stingier on expense limits than similar insurance types. For example, they only cover $1500 per week for lost wages as opposed to most services offering $2000 per week over the same total time period.

IdentityForce offers both separate $1 million pools (one for expenses, one for stolen funds), and more generous reimbursement limits.

So, this is no contest for IdentityForce.

Additional Services: Winner – Experian IdentityWorks

Additional Services

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

  • VPN

  • Password Manager

  • Antivirus

  • Parental Controls

  • VPN

  • Password Manager

  • Antivirus

  • Parental Controls

On the bright side, IdentityWorks does have some of the most impressive credit monitoring tools out there, so it’s got that going for it.

They offer a variety of options and services that are aimed at reducing your debt and increasing your credit. These include bill negotiator services, step by step instructions on how to apply stuff like paid bills (car, rent, utilities, etc.) to your credit report for a trustworthiness boost, and so on.

These are genuinely great services tacked on to a pretty subpar service, sadly.

Note: Be wary of bill negotiation services! While they can be a genuinely useful tool, unless given specific directives they will often make the executive decision to haggle you a lower price…by simply reducing your level of service to a cheaper price bracket. DO NOT just tell them to get you a cheaper price or you may end up despising the real result.

IdentityForce…doesn’t offer much of anything worth discussing in comparison.

Cost: Winner – IdentityForce

As far as price goes, Experian’s IdentityWorks service is not bad, actually.

Promo Code

Best Identity Theft Protection

Individual Plan Cost

  • $9/month 

Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan

  • $14.99/m  UltraSecure

  • $19.9/m  UltraSecure+Credit

  • Free/m Basic

  • $24.99/m Premium

Couple Plan Cost

  • $17/month 

  • Covers 2 Adults

  • No Couples plan

  • No Couples plan

Family Plan Cost

  • $25/month 

  • Covers 5 adults & unlimited kids

Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan

  • $24.99/m  UltraSecure

  • $35.9/m  UltraSecure+Credit

  • $34.99 /m Family

Renewal Price Increased After 1st Year?

  • No. You lock in the price for life

  • No

  • No

Promo Code

This is far from the best price spread I’ve seen, but on paper it’s quite good compared to what it promises. Unfortunately it delivers on very few of those promises, but in a vacuum it’s a good price.

However, it still pales in comparison to how ridiculously affordable IdentityForce is.

On paper, again, this looks like a worse deal. However, if you take the “UltraSecure+Credit” plan off the table, it’s much better.

You see, the addition of credit monitoring does not, in my opinion, appreciably increase the value of IdentityForce’s service. You can get credit monitoring for free from sites like Credit Karma. This is, in part, what makes IdentityWorks having such a huge focus on credit so baffling, because it’s something you can get just as competently for free.

Setting that aside, IdentityForce’s UltraSecure plan is similar in what it offers compared to Experian’s Premium plan…but in practice also offers better, more complete performance.

So you get better performance for about $2 cheaper per month. Not a bad deal.

In theory Experian would be better for family coverage, since it has pretty good deals on its family plans…but it simply doesn’t deliver enough value to justify doing that.

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Conclusion: Winner – IdentityForce


It had been so long since I looked at Experian’s IdentityWorks service that, if anything, I’d forgotten how bad it is. While there are certainly worse services out there in terms of monitoring, who offer less in additional services, and even offer inferior insurance…Experian is still the most infuriating service I’ve ever had the misfortune of reviewing.

Their customer service is so bad as to make its threat resolution capabilities meaningless. They could be the best customer service representatives in the world and it simply wouldn’t matter because you can hardly get a hold of them. And, frankly, they are not the best in the world to begin with.

IdentityForce, by contrast, is one of the strongest services on the market. I have my gripes with them, but those annoyances are outweighed by an appreciation for the core performance of the service. IdentityWorks fails to even have that much going for it, and as a whole, the service could be safely labeled as incompetent.

Nothing about it works as it should, and IdentityWorks is conceptually flawed from the start: an identity theft protection service that minimizes focus on identity theft of all things, to increase the scope of its credit monitoring and repair tools. What an absolutely bizarre approach.

Just…stay away from IdentityWorks.

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