Designed to be straightforward credit protection, with theft insurance and essential services provided in a Premium plan.
Identity thieves use your personal information to access your money or take out loans in your name and use your credit. Advances in technology have made it easier for criminals to acquire a consumer’s bank account and Social Security numbers or other information to assume their identities.
To protect your complete identity, you have to monitor your bank accounts, credit files, and personal information. You have to search public records and court documents, hoping that no one has your information and is selling it on the dark web. There is simply not enough time for this. InTrueIdentity vs. LifeLock, we’ll discuss the services that automate this enormous task for you and help you decide which one might be best for you.
TrueIdentity vs. LifeLock: Comparison
WHAT YOU GET | TRUEIDENTITY | LIFELOCK |
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Pricing | ||
Coverage | ||
Insurance | ||
Identity Theft Protection | ||
Identity Restoration | ||
Credit Monitoring | ||
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Similarities
Differences
TrueIdentity Features and Services

Coverage
TrueIdentity offers free and paid identity protection service for consumers, provided by the credit bureau TransUnion. The free service only covers credit alerts for attempts to access or use your credit, while the subscription offers other features.
If you sign up for their service, you’ll receive an unlimited number of credit reports from TranUnion, something unheard of for other protection providers.

Insurance
The free account insures you up to $25,000 for identity (or credit) theft with the free service and $1 million insurance in the subscription. The insurance is designed to help you pay for the expenses for restoring your credit file and credit score to their status before the theft occurred.

Identity Theft Protection and Restoration
TransUnion, or TrueIdentity, scans the dark web, court documents, and criminal records to ensure your personal information is not sold or used by criminals (subscription plan). You’ll receive access to TransUnion’s fraud assistance experts who can help you recover from theft.

Credit Monitoring
The only credit monitoring you receive on the free plan is on your credit file, while the subscription plan provides 3-bureau monitoring. Each plan sends alerts to your mobile using the TrueIdentity app. TrueIdentity refreshes your score and credit report daily in the Premium plan, which gives you updated information daily.

Plans and Pricing

Free
The Free plan monitors your credit file and sends you alerts. The plan is free to anyone that sets up an account on the TrueIdentity website.

Premium
The TrueIdentity family plan, Premium, offers internet and dark web scanning, has interactive credit tools, and offers insurance covering the cost of identity theft. The plan is $19.95 per month, per person.

Pros and Cons
PROS
CONS
LifeLock Features and Services

Coverage
LifeLock offers 4 plans that let you add family members. You add a spouse or domestic partner by purchasing a plan for them and add children with a junior plan. You receive theft insurance with each package in varying amounts and restoration assistance services.

Insurance
Theft insurance differs between plans. Standard, the lowest tier plan, insures up to $50,000 for stolen funds and up to $1 million for lawyer and expert fees. Each plan increases coverage up to a maximum of $3 million for stolen funds, personal expenses, and costs (the Ultimate Plus plan).

Identity Theft Protection and Restoration
Your identity is protected by scanning technology that looks for your information on the dark and regular webs. If any of your identity info is found, you receive alerts through the app so you can address it. You can have a fraud alert put on your credit file that alerts merchants to verify your identification.
Your savings accounts and other financial accounts are monitored for suspicious activities, and you’ll receive alerts if there are any. If your identity is stolen, you can contact the restoration experts, who will guide you through the process of restoring your identity.

LifeLock Credit Monitoring
Your credit file receives an entry if someone tries to use your credit. Your credit is monitored for access, which ensures that you receive alerts if there are any attempts.

Pricing and Plans

Standard Plan
The Standard plan includes insurance ($25,000 for funds, $25,000 for expenses, $1 million for fees), identity alerts, and 1-bureau credit monitoring. You don’t receive any credit checking or device security, but you have the essentials to notify you and help you restore your credit for $9.99 monthly for the first year or one payment of $99.99 for the first year.

Select Plan
The Select plan includes everything the Standard plan has but adds device security and VPN for 5 devices. Virus protection is added, along with 100 GB of cloud storage. The plan costs $9.99 per month or $99.99 for the first year, then renews at $14.99 per month or $149.99 annually.

Advantage Plan
The first LifeLock family plan, Advantage, further adds to the previous two plans by including alerts for crimes in your name and bank account and credit card alerts. Insurance goes up to $100,000 for funds, $100,000 for personal expenses, and $1 million for fees. Additionally, device protection bumps up to 10 devices. Pricing for the Advantage plan $17.99 per month, or $179.99 for the first year, and renews at $24.99 per month or $249.99 per year.

Ultimate Plus Plan
The Ultimate Plus plan adds 3-bureau credit monitoring, home title monitoring, and investment accounts monitoring. You’ll be able to add unlimited devices to the VPN and antivirus, and insurance increases for up to $1 million each for funds, expenses, and fees.

Pros and Cons
PROS
CONS
Conclusion
Identity protection is a concern for everyone. Thieves gather our personal information from many different sources, using it themselves or selling it to others for profit. If you’re worried about the theft of your identity, TrueIdentity doesn't offer much in the way of identity protection.
LifeLock offers 4 comprehensive packages to help you protect the identities of you and your family. Everything from Social Security number tracking to device security and high amounts of insurance has been included in its plans. TrueIdentity offers an alert for a credit access attempt, unlimited credit reports, and insurance.
Deciding between these identity protection providers should not be too difficult. If you only want insurance coverage and alerts if someone tries to use your credit (and hope the merchant sends the inquiry to TransUnion), you can choose TrueIdentity.
However, if you want the most features to protect your family’s identities, even LifeLock’s most basic plan includes support, dark web and internet monitoring, 1-bureau credit monitoring, and more. LifeLock’s device protections are among the most effective methods of preventing identity theft — if thieves cannot get your information because it is secured and private, they cannot use it. LifeLock keeps your information locked up, reducing your chances of becoming a victim.
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