LifeLock vs InfoArmor Comparison

by Keith Morris

Topic:  ID Theft

> 2 min read

InfoArmor vs LifeLockLifeLock is made for the individual consumer whose goal is to protect their own identity as well as their family. InfoArmor, on the other hand, is geared towards businesses and their employees, although it still offers good services to individuals.  


Lifelock is a trusted brand that operates on a robust network. Its Norton LifeLock Antivirus comes with the majority of its plans. It is also easier to pick a package for individuals and for families.


Its individual and family plans are right there in the middle spectrum in terms of price. It offers good features like $1M insurance coverage, dark web monitoring, and alerts.

There is no doubt that cash is fast hurtling towards irrelevance and soon the only place we’ll find it will be in a museum. There’s no denying that tech has transformed the way we do business. However, there are some obvious caveats.

To take advantage of the cashless way of life, we must surrender our personal information. This puts us and our loved ones at risk of digital crime just by accessing any Wi-Fi publicly without even knowing the host your connecting to. From lost saving to reputation damage, there is a lot that can go wrong & has gone wrong for millions.

However, there are tools such as online ID projection services, which can help you stay safe. Within this article, we will compare two well-known ID protection services, LifeLock and InfoArmor, to help you understand what they off and which one should you choose for your digital protection.              

LifeLock vs InfoArmor: A Quick Comparison





Identity Theft Insurance Cover

$1 Million

$1 Million

Annual Plan Discount

Robust Information Screening

Dark Web Monitoring

Account Restoration Assistance

Free Antivirus

Family Plan

Reliable Customer Support

Sex Offender Alerts

Lost Wallet Protection

Credit Scores



  • Both services offer generous insurance coverage for financial loss resulting from ID theft
  • When it comes to customer service, both services pass with flying colors
  • Both services offer dedicated resources for quick restoration after a breach
  • They both offer a robust information surveillance mechanism including dark web monitoring
  • They both provide access to credit scores at least once a year
  • They both offer bulk discounts for annual plans


  • LifeLock offers Norton antivirus with all its plans while InfoArmor does not
  • InfoArmor mainly collaborates with businesses to provide employee ID protection
  • LifeLock offers 3 sub-categories for individual plans along with a family plan. While InfoArmor has kept its plan roster quite simple and offers the Individual plan with sub-categories and a family plan


Let’s take a closer look at what LifeLock brings to the table

Features and services

Considering that over 5 million individuals and families have entrusted LifeLock with their digital security, it is without a doubt one of the most well-known ID protection services out there. It offers protection for your bank accounts, credit, and other sensitive information.  If you are an ID theft victim, LifeLock will help you with the account restoration process and offers generous coverage for financial loss resulting from digital fraud. 

Pricing and Plans

1. LifeLock Standard

It is the most affordable in their plan roster and will cost you $11.99 per month. You can make a decent saving if you pay for the year; it’ll cost you $125 instead of $144. You will get up to $1 million in insurance coverage for digital crime and an additional $25,000 for financial loss and to top it off you’ll be entitled to $25,000  more to cover personal expenses. However, the plan doesn’t provide any credit reports or credit scores.  

2. LifeLock Advantage Plan

It will run you $23.99 a month or $20 per month if you choose their annual plan. You will get all the features of the Standard plan. Moreover, financial loss the coverage, and personal expenses payments are raised to $100,000 each.  You also get an additional Equifax credit report and Equifax VantageScore 3.0 credit score per year. They will also monitor your credit card usage for fraudulent activity.

3. LifeLock Ultimate Plus Plan

You will have to pay $34.99 a month or $28.33/month for the year. The plan sharply raises the personal expense coverage to $1 million. Secondly, it offers improved credit screening. You will have access to reports from all 3 credit agencies, plus you’ll have monthly access to Vantage 3.0 scores from the credit reports of Experian and TransUnion. The plan also offers sex offenders alerts.       

4. Lifelock Family Plan

You can add children under the age of 18 to your plan for an additional $5.99 per month. However adding your partner is an expensive proposition, you’ll have to sign up for a separate individual plan. 

Interested in knowing more about LifeLock? Read our LifeLock Review.

Within the following section, you will find an in-depth review of Experian InfoArmor:


Based out of Scottsdale, InfoArmor started offering its ID protection services in 2007. It focuses on providing businesses with a robust solution for keeping their employees and their families safe from online fraud and ID theft.

It offers quite a comprehensive feature bucket, which includes dark web monitoring, stolen fund reimbursement, tax refund protection, pre-existing fraud existence, deceased family member coverage, enhanced information surveillance, lost wallet protection, digital exposure report, social media monitoring, credit assistance, TransUnion report & scores, and IP address monitoring.

InfoArmor Plans & Pricing:

Unlike some of the other services, InfoArmor does not offer any subcategories within its individual plan. They have divided their roster as Individual and Family.

Individual plan

At $14.95 a month, it comes somewhere in the middle of the pricing spectrum. Although cheaper than LifeLock, it is still quite expensive than some other options.

However, it does offer a decent discount if you subscribe to their annual plan. The annual subscription will cost you $149.95 a year. This means you will only have to pay for 10 months to stay protected for the year. You will have access to all the security features mentioned above. InfoArmor also offers substantial coverage of up to $1 million if you fall victim to ID theft along with account restoration assistance.

Family plan

InfoArmor’s family plan will cost $24.95 for the month. But you can make some of that back by availing their annual program. You will get a discount of 17% and will pay for the year instead of $299.4. That said, they have put a limit on how many minors can be added. You can only add 4 minors in addition to 2 adults. This is quite surpassing considering many other services allow you to add 6 to 8 minors    

Pros and Cons

Here’s a quick look at the pros and cons of LifeLock vs InfoArmor:



  • Complete refund can be requested within 60-days.
  • Up to $1 million for financial loss and $1 million for personal expenses
  • 24-7 phone assistance
  • Dedicated identity restoration department


  • Expensive family plan
  • You'll have to pay a dollar extra per month for any plan you subscribe after 1 year.



  • They offer a $1 million insurance policy
  • Identity restoration help to pre-existing ID theft cases with the help of Privacy Advocates
  • Digital exposure reports
  • Proprietary monitoring mechanism
  • Up to 2 months free on an annual plan subscription
  • IP address monitoring


  • Limited family coverage as compared to other services
  • Limited credit monitoring - only one credit agency instead of 3
  • Quite expensive to get started at $14.95 a month
  • No added anti-virus software


Lifelock’s family plan is quite expensive when you factor $6 a child and a separate account for your partner. However, they provide great security in addition to regular access to credit reports. So if budget is not a major barrier then LifeLock makes more sense.

InforArmor is also quite pricey at $14.95 a month but it offers a healthy discount. Moreover, it provides certain security features that you won’t find in other services. However, family coverage is quite limited. 

Read more about ID Protection

About the Author

Keith Morris is a 20+ year veteran of the security game, with the knowledge and experience to set you on the right track toward personal safety and security. His firm is committed to giving you the tools and know-how to combat any threat to your safety.

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