When looking to entrust your personal information to a service, it’s important to look into them and see if they’re a legitimate business, or a scam. Preferably, you’ll also want to ensure that even if they are technically legitimate, they don’t have some major crippling flaw that isn’t going to lead them to inadvertently bring about your downfall.
Thankfully, you don’t have much to worry about with LifeLock. LifeLock has been around, in one form or another since 2005. It has a solid record overall, with no data breaches or anything of that nature to worry about, though it does have a few minor controversies in its past that we’ll talk about in a moment.
One of the leading identity theft protection providers with its device protections, notification services, privacy services, and web scanning technology.
- Secure all your family’s devices and browse privately
- Up to $1 million in theft insurance
- Lock your credit file and monitor your family’s credit from the convenient app
While originally its own company, it was acquired by Symantec (now known as Norton LifeLock Inc.) in 2017, giving it an even larger backing in terms of funding and support.
So its pedigree is pretty good, bringing a lot of experience in the identity theft protection game, and the backing of a fairly large corporation that has a vested interest in making the service look good, which is part of why it is bundled with a lot of Norton’s security software.
In terms of controversy though, both LifeLock on its own and its larger parent company have a few that prospective buyers should be aware of.
Up front, I should say that none of these are necessarily a concern when it comes to their identity theft service’s value. However, LifeLock has a long history of overblowing their service, to the point that legal action has been taken against them for it.
In particular, in the past they’ve promised total protection from identity theft; something they tried to back up with the CEO at the time publishing their social security number as a publicity stunt. As expected, this did not go well, and his identity was stolen repeatedly after that point.
It’s worth keeping in mind at all times that LifeLock is a monitoring service, and a resolution service. That is the form that identity protection takes. No identity theft protection service is going to stop your information from being stolen. That responsibility lies solely with you.
What services like these provide is timely warning. They inform you quickly after something happens to compromise your identity, so you can take action to stop the damage before it goes too far.
They also provide services to help with this (such as credit freezes) and even insurance to help with lost money and wages.
But ultimately, you should not believe any claims from one of these services that they provide some kind of total protection that means your identity cannot ever be stolen.
So, is Lifelock a scam?
In essence, while LifeLock is not a scam, and other providers that may have claimed to be able to do this are not either, you also need to be aware of what is actually on offer before buying, because sometimes what they claim to provide and what their list of available services actually is, is completely different.
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