Identity Guard vs. IDnotify

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This is a hard comparison for me, because I like both of these services quite a bit. They each have a lot of high quality features to recommend them compared to other options out there, and I’d put both in my top three identity theft protection services on the market. So, keep in mind as we go forward: just because one of these options may lose a category to the other, it’s usually going to be by very slim margins where it counts.

For most people it’s going to be Aura.

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Identity Guard vs IDNotify: Head to Head Comparison

Monitoring and Alerts: Winner – Identity Guard

This is the roughest category to call here, as IDnotify actually has some edges over Identity Guard that may be hard to quantify.

But first, we can quickly go over the easy stuff.

First, is the breadth of monitoring. IDnotify actually offers a very wide array of monitoring tools compared to similar “second string” identity theft protection services. Highlights include:

  • Change of Address Monitoring
  • Court Records and Booking Monitoring
  • Financial Account Takeover
  • Internet Surveillance (usually known as dark web monitoring)
  • Non-credit (aka Payday) Loan Monitoring
  • Sex Offender Monitoring
  • Social Network Monitoring
  • Social Security Number Trace 

This covers the vast majority of the bases you’d expect from a high-end identity theft protection service, only lacking the more specialized tools that larger services that Identity Guard offers alongside the other tools listed above. Chief among these are home title monitoring (the most important option for homeowners) and 401(k) and investment monitoring (important for investors and those with an eye on retirement).

In terms of speed and accuracy, Identity Guard and IDnotify are essentially identical. Both are blindingly fast at finding threats and alerting you to them, and throw up very few false positives.

The edge IDnotify has? Detail. Identity Guard can sometimes be a little vague about its alerts, making it hard to double check them, especially for “historical alerts” (pre-existing alerts from before you signed up).

IDnotify provides you with an almost uncomfortable level of detail, which is amazing to have when confirming or trying to deal with existing threats.

I think Identity Guard’s greater breadth of monitoring edges this out, but IDnotify’s superior depth and detail might be tempting to many people, especially if they have no need for Identity Guard’s more specialized tools.

A note: this only applies to the services’ top level plans: Premier for IDnotify, and Ultra for Identity Guard. Both services offer lesser plans that are not up to snuff.

It is easy to navigate, frontloads you with relevant information presented in an easy to understand way, loads quickly, and is all around very simple to use.

Threat Resolution Services: Winner – IDnotify

IDnotify offers 24/7 customer support, while Identity Guard offers limited hours (8 AM to 11 PM EST weekdays, 9 AM to 6 PM Saturdays, closed Sunday). That’s pretty much all that needs to be said, as everything else is basically identical.

Both offer wallet restoration services and not much else. If I had to nitpick I’d say Identity Guard’s representatives are usually a bit more knowledgeable (as they tend to be more experienced than the industry average), but this is more than balanced out by the increased availability making it easy to kick things up the line at IDnotify if your current representative isn’t able to solve your problem.

They offers 24/7 customer support, while Identity Guard offers limited hours (8 AM to 11 PM EST weekdays, 9 AM to 6 PM Saturdays, closed Sunday).

Insurance: Winner – Identity Guard

This is another easy one for Identity Guard. IDnotify doesn’t offer the same level of comprehensive insurance that Identity Guard does.

IDnotify offers a flat $1 million reimbursement plan – one pool that expenses and lost funds are reimbursed from. Identity Guard offers a potential $2 million total; $1 million for lost funds, and another for expenses.

That is simply better in every conceivable way.

IDnotify doesn’t offer the same level of comprehensive insurance that Identity Guard does.

Ease of Use: Winner – Identity Guard

This is one of the cleaner wins for Identity Guard, as it usually is. I consider Identity Guard’s layout the gold standard among identity theft protection services. It is easy to navigate, frontloads you with relevant information presented in an easy to understand way, loads quickly, and is all around very simple to use.

Identity Guard dashboard

IDnotify, by contrast, is just okay. Better than average, I’d say, but not amazing by any means.

dashboard

The main thing with IDnotify is it has a smidge of a learning curve. Everything is well laid out, and there is a logic to it, but you’ll find yourself doing a lot of aimless clicking around to find what you need the first several times you access it. It’s not as intuitive as Identity Guard’s site, in other words.

I also find that on first logging in, it can be a bit overwhelming to see just a list of every single alert shoved in your face, though I do like the level of detail provided by each one there instead of just saying the number of alerts. So there’s a bit of a tradeoff.

It is easy to navigate, frontloads you with relevant information presented in an easy to understand way, loads quickly, and is all around very simple to use.

Additional Services: Winner – Tie

Additional Services

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

Both services offer similar, though different, additional services.

Identity Guard has a threat calculator. You can put in your usual internet habits, and it will tell you how at risk your habits put you.

threat calculator

IDnotify, by contrast, shows your risk analytics for your area. Basically, how many alerts other IDnotify subscribers receive in your region.

Risk Analytics

Both of these tools basically lead you to the same place: greater awareness that identity theft is real, and it could happen to you. There is little practical use to either of these tools, but they can help some people understand the threat and take steps to better protect themselves.

Cost: Winner – IDnotify

Identity Guard has one of the best cost-to-effectiveness ratios on the market. IDnotify manages to beat it.

Quick Cost Comparison:

Promo Code

Best Identity Theft Protection

Individual Plan Cost

  • $9/month 

Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan

  • $5/m Value Plan

  • $11.99/m Total Plan

  • $17.99/m Ultra Plan

  • $9.99/m ESSENTIAL

  • $17.99/m SELECT

  • $25.99/m PREMIER

Couple Plan Cost

  • $17/month 

  • Covers 2 Adults

  • No Couples plan

  • No Couples plan

Family Plan Cost

  • $25/month 

  • Covers 5 adults & unlimited kids

Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan

  • $8.99/m Value Plan

  • $17.99/m Total Plan

  • $23.99/m Ultra Plan

  • Covers 5 adults & unlimited kids

  • $19.99/m ESSENTIAL

  • $27.99/m SELECT

  • $55.99/m PREMIER

Additional children are $5 per month

Renewal Price Increased After 1st Year?

  • No. You lock in the price for life

  • No. You lock in the price for life

  • No

Promo Code

You may notice an important difference here: IDnotify offers no annual payments for reduced monthly cost, and doesn’t offer clearly labeled family plan bundles. Additionally, at a glance, IDnotify looks more expensive.

For individuals, this is true. However, IDnotify has an amazing price structure when it comes to family coverage: it’s just a bit more hidden than the usual service. In this case, it’s a flat rate addition to any existing plan. $5 per month for child identity monitoring (up to 10 children), or $10 a month for 2 adults plus 10 children.

This is completely separate from the usual service tiers; it’s the same cost for each plan. This means a family plan nearly doubles the price for the Essential plan, but it’s less than a 50% increase for the Premier plan.

That still puts it at $4 per month more than the Identity Guard Ultra plan, but is, I think, still a better value in many ways. First, this plan is always available, and will never expire, while Identity Guard’s prices can increase after the first year.

The second is that IDnotify’s family plans are less restrictive than Identity Guard’s. Not everyone has to be living under the same roof, so you can cover split households (eg. after a divorce, or if a spouse works out of state). With Identity Guard you cannot, and would have to buy multiple plans.

So, IDnotify offers better family coverage for a similar price and effectiveness. Though Identity Guard does handily win this round when it comes to individual protection.

Conclusion: Winner – Identity Guard

identity guard

Don’t be fooled by Identity Guard winning most categories here, this was a really close race. IDnotify has a ton of great features, particularly in their family plan options, that I absolutely love.

The service makes for an excellent budget pick for families to cover just about everything, offering stellar performance and overall a great experience.

But Identity Guard’s better value for individuals and greater breadth of monitoring edges it out in my book, especially since its family plan options are still a little cheaper, when it comes to covering the average household.

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